Podcast

The Return Of The Podcast

The Return Of The Podcast

In this informal episode of Coffee Break Blogging – and the first episode in some 6 months – I cover the question of… What happened?

The 60-Minute Webinar Plan

The 60-Minute Webinar Plan

Continuing our topic of webinars, this episode is a walk-through of a general layout for a 60-minute webinar. And we’ll be discussing a lot of tips and strategies for how to execute each section of your webinar. This is a meaty episode.

Planning Out The Content Of Your Webinar

Planning Out The Content Of Your Webinar

In this episode of CBB, we’re talking specifically about the content portion of the webinar… that 30-40 minutes of “pure content” that you will deliver to educate your attendee and provide a transformation that they can walk away with whether they buy from you or not.

How To Set Up An Evergreen Recurring Webinar

How To Set Up An Evergreen Recurring Webinar

In this episode, we get into specifics on how to set up an evergreen webinar. This one is chocked full of tips and advice on how to properly set up an evergreen recurring webinar.

Doing Webinars: Live Or Pre-Recorded?

Doing Webinars: Live Or Pre-Recorded?

There are two ways to do a webinar: doing it LIVE, or pre-recording it. Which should you do?

In this episode, I walk through the basic process of doing both.

8 Reasons Why You Should Be Doing Webinars

8 Reasons Why You Should Be Doing Webinars

Ever done a webinar before? If not, then after listening to this episode I hope you will consider doing so soon. šŸ™‚

In this installment of CBB, we’re discussing the benefits of webinars and 8 specific reasons why you should be doing them.

How To Re-purpose Your Products For Udemy

How To Re-purpose Your Products For Udemy

In this episode, I talk about Udemy and the pros and cons of publishing courses on this popular platform.

I also discuss the best ways to use Udemy to build your own business.

If you’ve ever looked at the potential of earnings from Udemy, be sure to listen to this episode first.

How A Blog Really Makes Money

How A Blog Really Makes Money

In this episode, I revisit the TRUE function of the blog and how a blog actually fits into the scheme of things. This episode will provide a “birds eye view” of the business model, where a blog fits into it and what the purpose is…. and you’ll see how a blog actually makes money.

If you understand this, you’ll save yourself a lot of time and effort chasing unicorns. šŸ˜‰

The 10 Components Of A Converting Sales Page

The 10 Components Of A Converting Sales Page

This episode is going to give you a full grand tour of the major elements of a converting sales page.
If you are new to copywriting or making sales pages, then this episode is highly important for you.

How To Name And Brand Your Product

How To Name And Brand Your Product

When it comes to giving your product a name, this is something you want to put some thought into and not just “shoot from the hip”. Don’t take the name of your product lightly. This episode can help you avoid problems down the road in your marketing.

Securing Your Product: How To Keep People From Stealing It

Securing Your Product: How To Keep People From Stealing It

For anybody who creates digital products for sale, there will inevitably come that concern of other people stealing it and making it available for free somewhere. In this episode, we’ll talk about tools you can use to protect your paid content from getting stolen (at least easily).

How Do You Figure Out What Price To Charge?

How Do You Figure Out What Price To Charge?

Figuring out your price for your product is usually a touchy subject. What if you price it too high and nobody buys it? What if you shoot too low? This is an episode you might want to have a note paper handy for before listening.

Is There Any Reason For Prices Which End In 7?

Is There Any Reason For Prices Which End In 7?

In the world of internet marketing, you very often see people price their products with prices that end in 7. $7…. $27…. $97…

Why do they do that? Is there some hidden psychological reason for this?

The answer is no, and this episode goes into it.

Setting Your Price Part 2 – When Is The Right Time For Low Prices?

Setting Your Price Part 2 – When Is The Right Time For Low Prices?

In terms of techniques to drive sales, the most common one out there is the low-ball the price. Put it on sale, offer a discount, put out a coupon. And sure, it works. For awhile. Until it doesn’t. See, low prices is really lazy marketing. And if you end up relying on it too much, it puts your business into a poor position. That said, there IS a good time to have low prices.