How To Determine And Specify What Price To Charge – Part 1
In the first of a series where we’ll be talking about how to set your prices, we’re going to deep dive on the psychological factors that affect pricing – both for your customer… and for YOU.
In the first of a series where we’ll be talking about how to set your prices, we’re going to deep dive on the psychological factors that affect pricing – both for your customer… and for YOU.
In today’s show, we’re going to go right at the topic of retention head on…
How do you increase member retention rates? We’re going to cover 10 specific tactics to make it happen. For an explanation of each of these tactics, listen to this episode immediately.
In this episode, I talk about the goals of onboarding and some ways of doing it. These tactics will also go along way toward increasing your member retention.
In this episode of CBB, we dive right into the topic of selling a recurring monthly membership. And we do that by discussing 5 different techniques for getting new members.
This episode will likely get the gears going and generate some ideas for you on how you could set up a monthly recurring subscription program for your blog.
In order to sell much of anything on your blog, you’re going to need to be able to accept credit cards. But, just HOW do you do that? This episode of Coffee Break is a 101-level overview of exactly how to accept credit cards.
In order to sell much of anything on your blog, you’re going to need to be able to accept credit cards. But, just HOW do you do that? This episode of Coffee Break is a 101-level overview of exactly how to accept credit cards.
I’ve been asked many times what tools I use personally to build my membership site, the Blog Monetization Lab. This episode is my answer to that question.
This episode is going to be fun… and that’s because I shed light on some of my big product creation screw-ups over the last 17 years. What can you learn from my mistakes?
Your entire business strategy depends on having effective products to offer to your audience. Preferably, more than one. And in order to do that, you need to be able to create these things quickly and effectively.
In this episode of Coffee Break, we’re going to talk about how to SPEED UP product creation.
Coming straight off an important discussion about how to build the different learning styles into your training products, we’re now going to move into some of the specifics on how to create an awesome online training course.
If you’re going to create informational training products that SELL, you’re going to need to make it effective. With that in mind, you need to pay some attention to specifically engineering your product to get the stated result on the receiving end: your student.
Most people create the product they think will be wanted and loved… then proceed to make the sales page and offer afterward. This can result in a flop.
I’ve been creating information training products for over a decade now – and this episode sums up 8 important tips I’ve learned over the years on how to make great products.
This episode is a bird’s eye view of the main product types you can make. I give the pros and cons of each, then we dive into the main types of information products.
In this episode, I discuss the PRE-SELL. Selling a product before you even make it. Not only is this a great way to test an offer, but it is also a way for you to generate some revenue (potentially) immediately because you can just create the offer out of thin air.
The concept of the “funnel” has been used in sales for years. And it is quite possible that you’ve heard the idea of the sales funnel before. In this episode of CBB, I outline what I call the blog profit funnel.
The concept of the “funnel” has been used in sales for years. And it is quite possible that you’ve heard the idea of the sales funnel before. In this episode of CBB, I outline what I call the blog profit funnel.
The concept of the “funnel” has been used in sales for years. And it is quite possible that you’ve heard the idea of the sales funnel before. In this episode of CBB, I outline what I call the blog profit funnel.
The first and possibly most fundamental concept to understand in order to build a profitable blog is the transformation.Everything begins with the transformation. Product/market fit is determined by the transformation that your audience is looking to achieve.
As we begin our series on monetization and the business side of blogging, we simply MUST address the topic of banner advertising. Banner ads is usually the default way to monetize a blog. It just so happens to also be the DUMBEST way to go about it.
We are about to embark on stage 5: DELIVERY. For the next many episodes, we will be talking various aspects of the BUSINESS. This will include info product creation, course creation, sales funnels, membership sites, launches, making offers, increasing conversions – and more. But, first, let’s take stock of where we’ve been so far.
Traffic has changed – big time. And many bloggers haven’t realized it yet. In this episode, we talk about the new world of blog traffic and why your monetization strategies have EVERYTHING to do with how you’re going to get traffic to your blog.
After talking about WHY to plan your content in advance in the last episode, in this episode we talk about the HOW. In 6 steps, we talk about how to go about planning your editorial calendar for your blog. We then go over several different solutions to use to make your editorial calendar.
The Morning WP is a weekly newsletter for solopreneurs building on the WordPress platform. Become a smarter, more self-sufficient WordPress site owner… in just 5 minutes per week. So you can grow your business effectively.
The Founder’s Memo is more personal. More about things I’m trying out. Things I want to share. Strategies and insights and things I’m excited about. There aren’t multiple sections. No “latest posts”. None of the fancy newsletter-y things. Just… an email that I write and send to you and I hope you find it useful.