Podcast Episodes

How To Name And Brand Your Product (Episode #140)

When it comes to giving your product a name, this is something you want to put some thought into and not just “shoot from the hip”. Don’t take the name of your product lightly. This episode can help you avoid problems down the road in your marketing.

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Setting Your Price Part 2 – When Is The Right Time For Low Prices? (Episode #132)

In terms of techniques to drive sales, the most common one out there is the low-ball the price. Put it on sale, offer a discount, put out a coupon. And sure, it works. For awhile. Until it doesn’t. See, low prices is really lazy marketing. And if you end up relying on it too much, it puts your business into a poor position. That said, there IS a good time to have low prices.

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