Expanded Redwood Strategy

The way most bloggers manage their blogs is a recipe for burnout. Not only that, it wastes a lot of time.

Ask yourself… what happens to that awesome blog post you write? It gets a little buzz at first, but then before too long it disappears back into the archives. Most likely getting only a trickle of traffic over time.

The Redwood Strategy is a different way of approaching it. It gets it’s name from the Redwood trees found out in California. These trees are large and impressive. People travel from afar to see them. But, those trees weren’t always like that. They started out small, but grew over time. The tree rings show that it grew, layer by layer, over the years.

We can treat our blog in much the same way – and I’ve talked about that on the public blog here in a post which discusses the Redwood Strategy.

The EXPANDED Redwood Strategy is the rest of the story. We complete the picture and go into how we will actually get consistent traffic to these posts, but also how you will use these posts to actually grow your business.

• How to determine the most fruitful topics for you to build your redwood posts around
• How to tailor blog posts designed to attract the right kind of person – then move them into the exact next step
• Tricks to increase the opt-in conversion rate from your blog posts
• How to craft your post for maximum viral potential and modern SEO
• How to set up a traffic funnel for your redwood posts that brings in predictable traffic for “dirt cheap”
• Exactly how to put your post in front of the exact right kinds of people (especially if they have no connection with you already)

This is a full behind-the-scenes walkthrough of my own personal content strategy.

The result? A blog which serves a real function in your business. Growing email lists. Growing revenue. Consistent and growing traffic. SEO love. And a lot less time spent blogging.

Case in point, I used this exact strategy on another blog (a hobby blog about RVs) and built a list of 806 subscribers off of a single blog post over the course of about 4 months.

It just flat out works. And this wasn’t luck. It is something anybody can do.

This is a 10-step Action Plan, including about 2 hours of video training. Once you got it… you got it.

And your content strategy – and how you look at your blog content – will likely never be the same. No exaggeration.

Most blog owners mistakenly put themselves onto a high-pressure, never-ending hamster wheel known as blogging. It is a constant slog of new posts. No matter how great your last post was, the clock simply resets and you feel you have to do it all over again.

Not only is that type of blogging unnecessary and frustrating, but it is unprofitable.

It is also bad for your SEO and your traffic.

Most bloggers today are so busy churning out the next blog post that they’re simply overwhelmed at the work needed for everything else that actually builds up a business.

There is a much better way.

Why I Blog Far Less Than I Used To… And Why I Make More Money That Way

I’ve lived on the content hamster wheel before. I used to run a technology blog and, for a few years there, we had multiple authors and were churning out several news post PER DAY.

The amount of man hours that went into all that – as well as expense for me to pay for it – was ridiculous.

Today, I blog far less. In fact, as of this writing, I have not published a new post in several months.

Yet, despite that, my business revenue is going along nicely. And my traffic is not suffering.

It started with a re-evaluation of exactly what a blog is. The roots of blogging come from the days of online journals. Posts were sorted by date and displayed in chronological order. But, why must it be that way?

Answer = it doesn’t.

Forget everything you “know” about what a blog is and what good bloggers do. Realize that, in essence, it is simply a content library. Remove the dates. Reduce the frequency. Create content that matters… on your schedule.

Doing this myself has allowed me to spend my time on matters which actually build my business. Plus, it allows me to go traveling around in the motorhome and, you know… live life. 🙂

Why Is This Called The Redwood Strategy?

It is a metaphor for the huge redwood trees out in California. Large, beautiful trees. But, like all trees, they started off small. They grew over time. And, like all trees, you can see the growth through the tree rings on the inside.

We apply the same approach to our blog posts.

Our goal isn’t to fill the calendar. Our goal is to create true pillar posts – redwood posts – that will stand the test of time. And we don’t do it all at once. We do periodic and routine edits. We add to them. We update them. And over time, these redwood posts turn into major traffic-attracting and lead building pieces of optimized content that builds businesses.

It is also exactly what Google wants. Long-form content that is maintained and updated. The social shares build up over time. More engagement and social interaction. All centered around these pillars that are improved constantly.

More traffic. More leads. More social credibility. More revenue.

And much less traditional blogging or starting from zero with a new post every single time.

Now, the full strategy has specifics. Things that you do to the post over time. Things you do to optimize the posts – and to get traffic to those posts. This is what I call the Expanded Redwood Strategy.