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The Landing Page Checklist is a short, simple evaluation tool for your landing pages. And, let’s face it, your landing pages are the fundamental driver of business. Not your blog.

Your landing pages will be used to:

  • Generate leads through opt-in lead magnets
  • Generate sales

Your blog will be a fundamental tool of marketing. However, when it comes time to get somebody to DO something, it is best to send them a single-purpose page designed around one central call to action.

The Checklist is a point-by-point tour through the common elements of a typical landing page, giving you best practices for each.