The Landing Page Checklist is a short, simple evaluation tool for your landing pages. And, let's face it, your landing pages are the fundamental driver of business. Not your blog.
Your landing pages will be used to:
- Generate leads through opt-in lead magnets
- Generate sales
Your blog will be a fundamental tool of marketing. However, when it comes time to get somebody to DO something, it is best to send them a single-purpose page designed around one central call to action.
The Checklist is a point-by-point tour through the common elements of a typical landing page, giving you best practices for each.