It happens. Sometimes, even long-term blogs with established content end up getting slammed by Google and seeing their traffic drop.
That’s what happened. Right here. At the Blog Marketing Academy.
After years of fairly stable traffic (and me just taking it for granted), BMA started a slow bleed of traffic around March 2021. And over the next 5-6 months, it lost about half it’s traffic.
The source of the traffic loss was a loss of performance in organic SEO.
The Blog Marketing Academy just isn’t performing as well in the search engines as it used to.
I was asleep at the switch. Off doing my thing. Not really paying much attention. But, slowly, the situation began to be noticed. After all, traffic is the life blood of any web business. All the other metrics rely on it. So, as organic search traffic dropped, so did the flow of new email leads and, yes, revenue.
And so I began a big project.
A project to FIX the issue and to finally confront doing a full content audit of all the posts in the archives.
This course is a training and, really, a documentation of what I am doing for this project. I will be showing what I focus on, what I am doing, and I will be documenting systems as I go.
You can follow along and learn from it.
This process is certainly needed for older sites like mine. We’re the ones more likely to end up with a bunch of older content that sits there and stagnates.
But, every site owner needs reliable internal processes for preparing and publishing content. For dealing with SEO. And for circling back and doing updates on that content over time.
This course will be based on how I will put those systems together for myself. After going too long playing the “set it and forget it” game and relying on my site’s history… until it caught up with me.
This course is brand new and currently in progress.