Do Pop-Ups Still Work?

We’ve all been there… We’re surfing around the net looking for something – or perhaps just checking up on some of our favorite sites. You…

  • Shayna says:

    Yup, they definitely do work. I resisted using pop-ups for a long time, but I finally installed Pippity – like you, I set it to display only once. After playing around with the design a bit, my current one is converting at 9%. I am thrilled 🙂

    • David Risley says:

      Nice. 🙂

      Yeah, it occurred to me that my opt-in rate is probably higher than I said. Reason being that the opt-in form is actually being loaded up all the time, even when it isn’t being seen. I think the tracking image is loading up on every visit, even when the user doesn’t see it. Skewing my opt-in rate. Need to figure that out.

  • Cody Wheeler says:

    I get about the same conversion rate out of mine David. I feel like as long as I’m giving people the option to close it without blocking them from my content, then it’s not detracting that much from the experience. I do feel like that conversion rate could be quite a bit better though, at least double. I’ll have to check that out.

    Normally, I will close them myself. Probably because, as you say, I’m numb to them. I tend to interact with sidebar opt-ins or header opt-ins much more. Probably because I like to experience a good amount of content before getting on someone’s list, and usually those are the available areas to do so at that point. 🙂

  • I’ve been going back and forth on my decision to ad a pop-up. I’m going to test out “Welcome Splash” instead!

  • Danny says:

    Nice post, David.

    I have been scouring the web trying to get some honest, balanced opinions regarding whether the use of Popups for Newsletter subscription still work(and how well do the work)!

    Like many here, I have been in two minds about using popups, mainly as I know how they can at times drive me loco, when they are sometimes so in your face! So, we worry if this will be the same experience for our visitors…

    You cleared that up partially, by stating that “WE” who frequent similar or related industry blogs(sites) may just instinctively close popups(after giving them a quick once over–some eye time)….though, the target audience are less likely to do this, and will probably be primed to go to the next step….(sign up)….

    Another thing that can skewer peoples decision to use a popup system, is the excessive hype that has at times been generated around the benefits of using them….

    You hear Massive%%%%% jump in subscriptions( optins) huge %%%%% rise in conversion rates…etc

    That is what I just read somewhere(pushing the sale of their popup plugin) and didn’t my eyes light up like a pair of High beams!

  • Nathan says:

    I had a similar anxiety regarding whether or not to use a popup but it used to work so well for me I have decided to add it back to my site. You’re right that their success definitely elates to the type of market you are in and also it’s important to make sure it’s congruent with what visitors to your site actually need.

  • Rachel says:

    “Do Pop-Ups Still Work?”

    No, and they never did. That’s why misguided marketers have to use lighboxes these days instead of actual popup windows. Because that earlier implementation of the exact same crap idea caused every major browser to have a popup blocker installed by default. These days, savvy web users employ add-ins like YesScript to quickly disable Javascript on sites that misuse javascipt to present popups. Or they just give a fake email address. Either way, using popups to annoy users is as stupid and ineffective an idea as it was back in the 90s.

  • They definitely still work! One of the issues with most popup software though is what happens when you’re visiting the site on a different computer than the one you got cookie’d on. For example, if you’re clicking on a link from the newsletter you subscribed with on your phone… you’re going to get the popup again. Not cool!

    We created a new popup plugin for WordPress that we’re calling the Polite Popup, you can see it here:

    Keep up the awesome work, and love this discussion – I know popups are such a hot topic!

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