The Edge Archives

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In every issue of The Edge, you will get actionable advice on what's working now in the world of blogging and online marketing. Directly from the desk of David Risley, sent 3 times weekly.

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Past Issues

#217 | Let’s meet Bob - November 8, 2018

#216 | What you pay attention to - November 5, 2018

#215 | Behind the scenes - November 2, 2018

#214 | Prison rules - October 31, 2018

#213 | Re-thinking podcast norms - October 29, 2018

#212 | Selling from your heels? - October 26, 2018

#211 | Using Twitter - October 24, 2018

#210 | List Building Challenge #10 – Building a quiz - October 22, 2018

#209 | List Building Challenge #9 – Special treatment for mobile - October 18, 2018

#208 | List Building Challenge #8 – Opt-in form placement - October 17, 2018

#207 | List Building Challenge #7 – Giving them a second chance to opt-in - October 15, 2018

#206 | List Building Challenge #6 – Real campaign, real metrics - October 12, 2018

#205 | List Building Challenge #5 - October 11, 2018

#204 | List Building Challenge #4 – 10X Better Conversions - October 9, 2018

#203 | List Building Challenge – Action #3 - October 8, 2018

#202 | List Building Challenge – Action #2 - October 5, 2018

#201 | List Building Challenge – Action #1 - October 3, 2018

#200 | A list building challenge - October 1, 2018

#199 | Apple’s death blow to Facebook? - September 28, 2018

#198 | When things didn’t work… - September 25, 2018

#197 | Real talk about recurring revenue - September 20, 2018

#196 | Traveling for 5 months… and business… - September 18, 2018

#195 | Nike and that ad - September 13, 2018

#194 | Are you too serious? - September 11, 2018

#193 | Niche difficulties? - September 7, 2018

#192 | Avoiding tech hell - September 5, 2018

#191 | How to make a logo for your site (the easy way) - August 30, 2018

#190 | How to use white space on your blog layout - August 27, 2018

#189 | Your blog colors and what it says about you… - August 23, 2018

#188 | How to craft your unique value proposition - August 21, 2018

#187 | What makes up your blog branding? - August 16, 2018

#186 | When branding conflicts - August 13, 2018

#185 | How to start branding yourself - August 9, 2018

#184 | More on branding… and Frank Kern - August 8, 2018

#183 | What is a brand? - August 3, 2018

#182 | No-pitch money-makers to your list - August 2, 2018

#181 | Overpriced offers and scams - July 31, 2018

#180 | Are you being perfectionist? - July 26, 2018

#179 | Garbage in, garbage out - July 24, 2018

#178 | How best to manage your promotional time - July 20, 2018

#177 | Strategically using blog content in promos - July 19, 2018

#176 | What you do after you hit publish - July 17, 2018

#175 | How to directly influence your SEO without luck - July 16, 2018

#174 | Blog security… and SEO - July 12, 2018

#173 | Taking my business on the road - July 11, 2018

#172 | Does your site work on mobile? - July 10, 2018

#171 | Your site’s speed - July 6, 2018

#170 | Grammar crazies… and SEO? - July 5, 2018

#169 | How to get more backlinks - July 3, 2018

#168 | Make em’ SHARE - July 2, 2018

#167 | Make em’ STICK (for more traffic) - June 29, 2018

#166 | Make em’ SCROLL - June 28, 2018

#165 | Tweaking for Google - June 26, 2018

#164 | Google is watching - June 25, 2018

#163 | What if you don’t have much of an audience yet? - June 22, 2018

#162 | I hate keyword research - June 21, 2018

#161 | How SEO has evolved (and why your rankings dropped) - June 20, 2018

#160 | Struggling with Google rankings? - June 19, 2018

#159 | The 7 word question - June 18, 2018

#158 | I’m a fake - June 15, 2018

#154 | Just ship it - June 14, 2018

#156 | Being disagreeable - June 13, 2018

#155 | Finally, they built it - June 11, 2018

#154 | More than one lead magnet? Yes. - June 8, 2018

#153 | A strategy to help you NAIL your lead magnet - June 7, 2018

#152 | Brainstorming awesome lead magnets - June 6, 2018

#151 | 7 Criteria For An Awesome List Giveaway - June 5, 2018

#150 | Bad lead magnets (the top 2) - June 4, 2018

#149 | Perhaps I can sell this for $7 (bad idea) - June 1, 2018

#148 | Killing your business by accident - May 31, 2018

#147 | When you sell ~ The Daily x - May 25, 2018

#146 | Custom Awareness (Part 3 of 5) ~ The Daily x - May 24, 2018

#145 | Stage 2, where our work usually begins - May 23, 2018

#144 | The hardest people to reach - May 22, 2018

#143 | Swiped from a $279 book - May 21, 2018

#142 | I messed up the name of my business? - May 18, 2018

#141 | Getting started. Don’t think about the blog. - May 17, 2018

#140 | Stop following gurus, think for yourself - May 16, 2018

#139 | Announcing new pilot program - May 15, 2018

#138 | Are you creating… or coasting? - May 14, 2018

#137 | Saying no to good ideas (and it’s OK!) - May 10, 2018

#136 | Productivity “hack” (counter-intuitive) - May 9, 2018

#135 | Finally, my opinion on the GDPR - May 8, 2018

#134 | People can view/delete their data? (GDPR) - May 7, 2018

#133 | Does your list building change in a GDPR world? - May 4, 2018

#132 | That dreaded privacy policy and GDPR - May 3, 2018

#131 | Doing a data inventory (for GDPR) - May 2, 2018

#130 | Do’s and don’ts for GDPR compliance - May 1, 2018

#129 | Let’s talk about the GDPR - April 30, 2018

#128 | When’s the right time to start a membership site? - April 27, 2018

#127 | About the personal development niche - April 26, 2018

#126 | Choosing your niche (important) - April 25, 2018

#125 | One of my BIGGEST frustrations - April 24, 2018

#124 | So, did you do it? :-) - April 23, 2018

#123 | Do this over the weekend - April 20, 2018

#122 | The symptoms of “maybe” - April 19, 2018

#121 | We’re basically like a computer program… - April 18, 2018

#120 | One of my top productivity secrets… - April 17, 2018

#119 | Those doors were about to close… - April 16, 2018

#118 | The Future of Monetization (10 of 10) - April 6, 2018