Learning Center

TBP007: Email List Building – An Interview

You’ve likely heard the phrase many times now: “The money is in the list”. And, it couldn’t be more true. Your email list is the most important asset you have.

So, in this “reverse interview”, Srinivas from BlogcastFM interviews me about email marketing and list building. In this 40 minute interview, a number of topics are discussed such as the importance of list building, how to interact with the list, why ebooks are not as effective as list builders, and much more.

[powerpress]

You’ve likely heard the phrase many times now: “The money is in the list”. And, it couldn’t be more true. Your email list is the most important asset you have.

So, in this “reverse interview”, Srinivas from BlogcastFM interviews me about email marketing and list building. In this 40 minute interview, a number of topics are discussed such as the importance of list building, how to interact with the list, why ebooks are not as effective as list builders, and much more.

In this episode, you’ll learn about:

  • Why building a list is so important (as if it wasn’t obvious) 😉
  • Why your email list growth is your most important metric, and FAR out-weights trivial concerns like # of Twitter followers, or even blog comments.
  • How I personally raised my email open rates by close to 3X
  • My internal thinking for creating the 30 Day Blog Transformation Challenge to build my list
  • How (and why) to get your list subscribers to interact with you.
  • How to drastically improve your emails to your list by focusing on a single person.
  • Why you need a custom confirmation page (and some ideas on what to put on it)
  • Ideas for repurposing your content for/from your list
  • Why having a big email list isn’t exactly the most important thing.
  • The important of segmenting (and how), and why you should have a BUNCH of different email lists in your Aweber account

In order to provide some extra value to this episode, I had the feature segment transcribed. You can download the PDF…

Lastly, if list building and email marketing is an area you know you want to improve for your online business, then I’d like to refer you over to one of my own products, Master Your List.

In this course, I get into a LOT more detail on the in’s and out’s of not only building your list effectively, but managing the list and how to actually go about interacting with them.

The truth it, every day that you work on your online business or blog without engaging in effective email marketing is borderline a waste of time. It is THAT important. And, like any other subject, there are things to know about it. Don’t waste years doing it wrongly (or not doing it at all). That’s what I did and I regret it.

Click Here to Check It Out

Lastly, I’d truly appreciate it if you take a moment to subscribe to the show in iTunes and rate/review it inside of iTunes. It’d really help me out. 🙂 Here’s how you can do it:

  • Open up iTunes.
  • Search for “the blog program” podcast.
  • Subscribe.
  • When you’re ready, give the show a star rating and write a short review.

Thanks for listening!

To get automatic updates of this show to your mobile device, you can subscribe here:

 

Actionable Blogging and Business Advice. Delivered Daily.

It is like a daily blog, but delivered exclusively via email.