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July 12th, 2013
4 min read
Are you ready to put on your big-boy pants?
Are you starting to feel the pain associated with combining different online marketing solutions together?
Are you frustrated with the limitations of email marketing software like Aweber? Or Mailchimp?
There Comes A Time…
We all start our online businesses at the same point. In the beginning, we’re setting up the pieces and we’re looking to others for recommendations on what tools to use.
Also, in the beginning, we’re bootstrapping. We’re trying not to spend money that we’re not making, so we try to find and use those business solutions that are the best bang for the buck – or even free ones.
In this world of online marketing and blogging, you see people using and recommending the same set of solutions. For example, for email marketing, it usually comes down to Aweber and Mailchimp. Most people who are new to online marketing will use one of those.
I’ve made no secret of the fact that I recommend Aweber. Mailchimp is a very nice system, but I have a LOT more experience with Aweber so I’m comfortable recommending them. Also, if you’re going to be doing any kind of affiliate marketing, it is best to steer clear of Mailchimp for terms of service reasons.
But, that’s not the point….
The point is… eventually you will OUTGROW these things.
You’ll start bumping up against the limitations of standard email marketing companies like Aweber or Mailchimp.
You’ll get tired of trying to figure out how to properly hook up a separate shopping cart to your email list, or how to get Wishlist Member to talk to a bunch of different systems at once.
You’ll get tired of trying to figure out who bought what. Or not being able to properly follow up with people who take certain actions.
You’ll get tired of having to create a totally new email list just to be able to properly segment people based on interest, action, etc.?
You’ll get tired of losing track of what your subscribers are subscribed to, as they get buried in a big list of different email lists in your Aweber account.
There comes a time when you need to put on your big-boy pants when it comes to your online marketing.
What Does This Mean?
For me (and for many others), it means moving into one of the more robust marketing platforms and really setting up the SYSTEMS that can automate your business and plug all the marketing holes you know are there.
In our world of online marketing, the platforms often talked about are Infusionsoft and Office AutoPilot (soon to be officially re-branded as Ontraport).
I did my research, and around the beginning of 2013, I switched things over to Ontraport.
In the coming days, I’ll talk more about this. But, keep in mind…
This Isn’t For People Just Starting Out
When you’re bootstrapping, you’re bootstrapping. You need to watch every penny – and I get that.
Once you’re more confident in running an online business, and the revenue is coming in, you start to become more willing (and able) to invest back into your business.
Ontraport’s cheapest plan is $297/month. When your business reaches a certain level, that kind of expense is measured in terms of ROI… and it makes sense. When you’re first starting, it obviously makes ZERO sense and that’s why I will continue to recommend Aweber for those people.
For the rest of you out there, there’s a lot to be said for switching to something far more robust than Aweber.
Raise Your Hands If You’re Interested
So, here’s the deal…
I’m going to be doing some FREE training on some more advanced marketing automation using Ontraport. And, I will be coming at it with a blog marketing angle, too, showing some of the automated marketing strategies I am personally using here at Blog Marketing Academy, including how to use Ontraport to handle your membership sites.
Now, it is going to be free… but only to people who sign up for Ontraport through my affiliate link. I may come up with an option for people who may already be using Ontraport who would still like to partake in this but didn’t sign up for it through me.
But, either way, this isn’t going to make much sense for you if you’re don’t think you’re ready to use something of the caliber of Ontraport. That’s totally fine. 🙂 When you’re first starting out, Ontraport is total overkill.
So, if this is something you are interested in, I ask that you opt-in to my “interest list”. You’re not committing to anything… it simply means you are interested in this training which is more advanced that some of the stuff I usually do.
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More to come here on the blog. By signing up above, I will make more of a special effort to keep you informed on this, versus my general email list.
This is going to be fun. 🙂
Oh, and if you’re an Academy member, I’ll likely invite you to attend this training for free as a “thank you” for being a member. You can decide how you want to act when it comes to Ontraport on your own. I know it would still be overkill to many of my Academy members, and that’s totally fine. 🙂 No obligations.
I look forward to connecting. 🙂