Facebook pages are a useful tool in your marketing arsenal – if you use them right. Like all things social, though, there are many who try to “short cut” their way to success. They want the benefits of social media while treating it like old media. In this post, James Tayo outlines 9 ways to FAIL with your Facebook page…
There is a lot of advice about how to build a Facebook page properly. But what if that’s not your thing? You’re a confident person; your self-esteem doesn’t hinge on having hundreds of fans “like” you. You like yourself, and that’s good enough.
So what if everyone and their great-grandmother is learning how to create a fantastic Facebook page? Maybe you just don’t need all the hassle that comes with having a bunch of fans. What if you got more business than you could handle—what then? Who needs that kind of stress?
Well now you can relax—I am here to help. Just follow these 9-steps and your Facebook page is guaranteed to fail. Here’s what you do:
#1 – Automate your Content
Just slap up a page and feed it with automatic content. Do not interact with other users. (You don’t know these people—they could be anybody.) So don’t start any discussions or create any polls. And don’t even think about trying that sneaky, underhanded trick of adding valuable content to your page.
#2 – Buy Fans
Artificially inflate your Fan page numbers. Who wants to spend all the time it takes to gain a following of real fans? Just go to one of those sites where you can pay for and instantly get a thousand or so fans for your page. It doesn’t really matter that these are all “bots” who will never respond to your posts, the snobs.
#3 – Blast Out “Like” Requests
Post ads and blast out fan requests without attempting to target your audience. You never know, some geeks looking for the latest Wikileak hack will find your page and become a fan.
Send fan requests to all your friends immediately after putting up a basic fan page. Don’t worry about making it interesting by filling it with engaging content first. Your friends should love you anyway, shouldn’t they?
#4 – Age like a fine wine
Let your page get old and moldy. Keeping it fresh with regular updates, photos and videos like it is done on this Facebook Page will only prevent it from aging properly. Let your page “age like a fine wine”.
#5 – Ignore Zuckerberg and his People
Don’t waste your time reviewing Facebook’s own tips, tools and external promotion guidelines. Sure, they have things like that cute little “Share”, “Like” button you can add to your website so visitors can easily share your content on Facebook, but you don’t need all those fancy gizmos. You’re going old-school all the way.
#6 – Be mysterious.
Create your page and then disappear, letting your visitors do all the work by adding comments. Don’t answer any of their questions or respond to their comments. Actively participating on your own Facebook page would just take time away from more important things …like reading all of your junk mail.
#7 – Promotion is for wimps
Don’t try promoting your fan page with advertising or discount coupons or even linking to your fan page from your blog. Forget about using social bookmarks or a “Find Us on Facebook” tab. Internet traffic isn’t all it’s cracked up to be, anyway.
#8 – Ignore Advice and Tools
Whatever you do, Ignore advice like How To Use Facebook To Market Your Blog. And also, do not use any Facebook applications like contests, sweepstakes, promotions or a widget on your blog to drive traffic to your site.
#9 – Be Pushy and Sell Your Stuff
Forget all that feel-good fluff you hear about how marketing on social sites is all about helping people and engaging in meaningful exchanges. What you need to do is use your Facebook page to get in your customers’ faces and really push your company’s message. That’s how you get them to like you.
There. Feel better? All that pressure is off and you can now stop worrying.
Obviously, this is a play to get you thinking about how you can use Facebook effectively to grow your audience. Flip everything on its head and you will find 9 Ways To Build Your Audience through Facebook.
James Tayo loves to show you the tools that help you go from idea to execution in record time. One of such is Facebook and he would like you to check out his free Facebook Marketing For Beginners workshop with free reports and interviews with Facebook experts.