This is a guest post by Joe Gilder.
Does This Describe You?
You sit at your computer, switching between day-dreaming of making a full-time income from your blog and brainstorming ideas for your blog. You want to be David Risley. You want to create and release products and sell them by the hundreds.
And so? You plan.
Plan, plan, plan, plan, plan.
You’ve got three different text files on your desktop called “Product Ideas.” You’ve got an entire “Product Ideas” folder in Evernote with a dozen or more notes in it. Sometimes you even whip out a good ol’ legal pad (I can’t tell you how much I love a good legal pad) and write out some new ideas.
“I’m doing it,” you say to yourself. “Look how productive I’m being. Look at all these amazing ideas. If David Risley could see this, he’d be über-impressed.”
Bad news. If David could see you, he’d reach through the computer and smack your pretty little face. 🙂
Why? Because you are doing what hundreds of would-be online entrepreneurs do. You remain invisible.
Great Ideas Never Make Any Money
Wait…what? There are all sorts of great ideas that have made bajillions of dollars! Apple, Microsoft, Google, etc. They all had great ideas that have made them rich!
Wrong. Ideas by themselves are dead. It’s when those ideas evolve into action that there’s any hope of success.
Without action, your amazing, game-changing ideas will stay forever tucked away on your desktop, neatly organized, planned out in excruciating detail…invisible.
1. Go on a Planning Fast
If you’re still reading this article, then this applies to you. 🙂
I hereby forbid you to make another plan, to plan another product, to daydream about sipping lattes while the cash effortlessly fills your Paypal account to the brim.
You need to go on a planning fast. No more new ideas.
2. Pick ONE of Your Existing Ideas
You already know which idea I’m talking about.
Sit down, pull out your beloved legal pad, and create an action plan. You have to use a legal pad, because you’ve already proven you can’t be trusted with a computer. It’s too tempting to get trapped in time-wasting mode. 😉
This is going to be your first product, the tip of the iceberg, the “one giant leap for mankind.” No, this won’t be your best product, but it will be the first one you finish. It will result in your first sale, which is the most difficult sale to make.
3. Set a Deadline
I want an actual launch date, the date where I can go to your site and click a “Buy Now” button. It can be next week (which would be freakin’ awesome), or it can be 6 months from now.
Give yourself a date. Make it achievable, but also make it aggressive. Think you can launch a product in three months? Make it one month. Go for it.
The worst thing that can happen is that you miss your deadline, and the best thing that could happen? You have a product to sell. Your dreams of being a David Risley-ite are a little closer to coming true.
4. Do It.
What Did I Do?
I launched my blog in April 2009. Soon thereafter I discovered DavidRisley.com. I devoured David’s free report. He kept talking about selling a product and running an actual business.
After much hesitance and waiting (and waiting and waiting), I finally launched my first product in November 2009.
Almost 1 year later? I’ve launched 5 additional products, in addition to releasing my first album (I’m a musician/recording engineer).
The result? I’m making full-time income from my blog…wait…no…not my blog. From my business.
And in good blogger fashion, here are a few bullet points to bring it all home:
- I don’t make money by teaching people to make money online. I teach about a topic I’m really passionate about.
- I’m convinced that a huge key to my success was doing, not planning.
- Some products sell better than others. But every product I’ve launched has sold. Conversely, every product I haven’t launched has never sold. Funny how that
- You or I may not be the next David Risley, but you’ll never know unless you take a risk and, in the words of Seth Godin, ship it.
My Challenge to You
Leave a comment below, and tell us your deadline for that first (or next) product. You don’t have to share any super-secret product details. If you’re not the kind of person who leaves comments, try it. Put yourself out there. Take a chance. Tell us what you’re going to do…then do it. 🙂