So, let’s do a tiny bit of math here. Yeah, I know. But, this is the fun kind of math. 🙂
So, a lot of bloggers think about selling an ebook to make money. They’ll drop a brain bomb into a word processor and turn around and offer it for some low price.
Let’s say $17. Nice round-about price which ends in 7. Heheh… 😉
So, you go through all this work and you make some sales. Let’s say you manage to sell 100 copies. Gross revenue $1,700.
With me? Cool.
Here’s the problem…
Once you’ve sold it, you’re DONE. No more revenue coming in unless you keep pitching it to your list over and over again. That can get annoying really fast.
In other words, you go through all this work to make a single sale, then you likely have nothing else to sell them.
Now, let’s consider turning the SAME basic topic into a nano continuity model. Let’s say you’ll charge $4.99/month.
Since it is continuity, you’ll add ongoing forms of value. An email list to keep them up to date on your topic, perhaps a forum or email group for them to interact.
So, if you sell the same 100 people, that’s about $500 in your pocket.
And, done right, it is almost on autopilot.
Now, don’t you think you’ll be able to sell more on an “impulse buy” basis? The risk is so low that, in all likelihood, the answer is yes.
So, let’s say you’re able to enroll 200. Even maybe 300 people in the same span of time.
That’s $1,000 to $1,500 PER MONTH.
And it’ll keep growing. Keep compounding. The income stream gets higher. And the retention rate is pretty high because you’re providing value and it is a small amount of money that they don’t worry about.
Realize that all you’ve done is repurposed what you WERE going to put into a PDF file, and instead split it up into an ongoing model. Or perhaps you sell the ebook at a cheaper price, and offer nanocontinuity along with it.
Either way, you’ve just increased the perceived value of your offer, reduced the perceived risk, and set yourself up a recurring revenue stream which will add up over time.
The mainstream blogging business model of the future.
Of course, you’ve got to do it right, otherwise things could backfire on you…
Check this out. Learn more about Nano Continuity.