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  • Affiliate disclaimer placement

     David Risley updated 4 months ago 2 Members · 2 Posts
  • Renee

    Member
    September 15, 2021 at 4:24 pm

    I see that the Blog Marketing Academy doesn’t make it obvious (top of page) for the affiliate disclaimer. The few courses I have taken emphasize to put it right under the title of your page/post. I think it looks ugly, tacky, cheap there. I do have a disclaimer link in the bottom of my footer. What is the current view on affiliate disclaimer placement in a post?

    Thank you!

  • David Risley

    Administrator
    September 15, 2021 at 5:00 pm

    Really, the view hasn’t changed. You have to have an affiliate disclaimer according to the FTC. In terms of where you put it, you kinda have to figure it out. Ideally, it would be as close to the link and front-and-center as possible, but you’re right… it looks like hell.

    In the end, it is good to consult the actual law right from the FTC:

    https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf

    In it, it does say:

    Disclosures that are an integral part of a claim or inseparable from it should not be
    communicated through a hyperlink. Instead, they should be placed on the same page
    and immediately next to the claim, and be sufficiently prominent so that the claim and the
    disclosure are read at the same time, without referring the consumer somewhere else to obtain
    this important information.

    So, it is what it is.

    In the end, I probably need to do a better job of in-post notices for posts which have affiliate links. I wouldn’t make it a standard part of the template, but instead make it in context when I create the actual posts. I am currently in the middle of a massive content audit, so will pay more attention to this as I go.

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