Collect addresses – yes or no?

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      • February 3, 2021 at 5:34 am #3525313

        Hello David

        I just read your blog article:

        Very interesting and helpful. Most of it, I already do.

        What I just was wondering is a thing about collecting post addresses.

        Sometime ago I deactivated the form for post addresses on my checkout page. Just to make it easier to get through the checkout process.

        But let’s say, we gonna have a really serious virus in the internet, and internet is shut down for several days/weeks or something like that. In this case, it would be a real advantage to have as well post addresses of my customers. So I could still reach out to them.

        <div>What do you think about that?</div><div>

        Do you recommend to collect post addresses on a checkout page as well or not?

        Thanks for your reply.


        • February 3, 2021 at 5:34 am #3525323

          I would only collect addresses if you intend to ship them something. Otherwise, no.

          The point I was making in that post was simply not to be overly reliant on big tech companies without having a backup. But, I’m not one that takes this so far as to plan for a worldwide internet outage. For one, that’s very unlikely to ever happen. Secondly, if it does, we’re all going to have other things to think about than mailing our customers letters. 😉

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