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  • Collect addresses – yes or no?

    Posted by Daniel Hunziker on February 3, 2021 at 5:34 am

    Hello David

    I just read your blog article:

    Very interesting and helpful. Most of it, I already do.

    What I just was wondering is a thing about collecting post addresses.

    Sometime ago I deactivated the form for post addresses on my checkout page. Just to make it easier to get through the checkout process.

    But let’s say, we gonna have a really serious virus in the internet, and internet is shut down for several days/weeks or something like that. In this case, it would be a real advantage to have as well post addresses of my customers. So I could still reach out to them.

    <div>What do you think about that?</div><div>

    Do you recommend to collect post addresses on a checkout page as well or not?

    Thanks for your reply.


    Daniel Hunziker replied 1 year, 10 months ago 2 Members · 2 Replies
  • 2 Replies
  • David Risley

    February 3, 2021 at 7:56 am

    I would only collect addresses if you intend to ship them something. Otherwise, no.

    The point I was making in that post was simply not to be overly reliant on big tech companies without having a backup. But, I’m not one that takes this so far as to plan for a worldwide internet outage. For one, that’s very unlikely to ever happen. Secondly, if it does, we’re all going to have other things to think about than mailing our customers letters. 😉

    • Daniel Hunziker

      February 4, 2021 at 5:02 am

      Thanks David for your reply!

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