Downloadable PDF vs Content Reveal
I am thinking about lead magnets and the option of offering a downloadable PDF vs “content reveal.” Maybe I am not saying that right, but in exchange for a person’s email, they can see some blocked content. Are there any pros/cons in the method of delivering the content?
All I can think of is having more flexibility with having multiple lead magnets in the form of PDFs. The “content reveal” would force the user to make a password to get access to the content, and then all of a sudden I am managing members.
Is there any research in the appeal of the delivery – PDF, content reveal, or even video? Also thinking of more people using mobile phones to access content and the preferred experience there. I am curious to hear other’s feedback, thanks!
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