Email Lists Vs Tags
- This topic has 5 replies, 2 voices, and was last updated 2 years, 6 months ago by Stephen Sawyerr.
September 12, 2020 at 1:37 pm #3523415
So I’d love to have any recommendations on how to structure things inside of an email marketing solution.
Would you recommend going the one list with multiple tags route, or multiple lists?
In my situation, I’m providing digital marketing services and using my blog as a marketing & lead (sales) generation channel.
I would ideally like to have one list, and then:
- someone becomes a blog subscriber, they get the ‘SUBSCRIBER’ tag
- they become a lead by scheduling a consultation, they get the ‘LEAD’ tag
- they become a client, they get the ‘CLIENT’ tag
And then based on the relevant tag, they may or may not receive certain types of communication. My only problem is, I can’t control my list unsubscribes based on tags.
So if someone was a client, but also a blog subscriber, I would like for the ‘SUBSCRIBER’ tag to be removed from them when they unsubscribe from the blog, but then still have them keep the ‘CLIENT’ tag so they’d get communication relevant to that.
I’m currently using GetResponse and it seems like the only way to keep people for different types of communication, even after they unsubscribe, is to use multiple lists (one for subscribers, one for clients, etc.)
This way when they unsubscribe, they can do so from list A, but still be kept for list B (unless the unsubscribe from all lists, in which case they would be completely removed from everything)
The only problem is, GetResponse counts the same contact on 2 lists twice. So if someone subscribed to my blog (joins the BLOG list) and later schedules a consultation (joins the LEAD list) I’d have double-counting in my email software.
Rather long post, sorry, but hopefully makes sense. I’d love to hear your thoughts & recommendations.
September 12, 2020 at 1:37 pm #3523431
Hey dude. 🙂 So…
Definitely, I think one list with tags is the better and more modern way to go. Typically, when you see a list host which uses multiple lists, it is one of the companies that has been around a long time. And GetResponse is one of them. Back then, multi-lists was standard. Tagging is a more modern approach. And many of those older companies have adapted to it, however they have this weird hybrid thing going on with multiple lists AND tags.
But, definitely, one list with tags is the better approach. I’m fairly sure GetResponse can do that, but if not, you can always move the list.
You can easily set up links in emails to be able to allow people to unsubscribe from selective things. Remove a tag, etc. But, keep in mind, ALL providers will require a global unsubscribe link at the bottom of the email in order to comply with CAN-SPAM laws. But, you can still provide options for people to remove from certain segments.
September 12, 2020 at 1:37 pm #3523433
I just looked into ConvertBox’s support for GetResponse and it looks like it works with it well, and with support for tags. So, I don’t think you’ll need to move your list. Looks like GR can do it the better way.
September 12, 2020 at 1:37 pm #3523484
Thanks a lot David.
And yes, GR does have support for tags. My concern was with managing the unsubscribes, based on those tags, instead of just going full nuclear and removing them from everything.
But, your suggestion is pretty sweet. I could set up my own links to manage those unsubscribes, and the global unsubscribe will still be there if they needed that as well.
I will look into how to implement this, but just 2 months into my GR subscription and I’m already looking pretty closely at Drip. 😊
Seems their pricing has gotten very friendly and for a scaling business, it actually winds up being cheaper than GR.
For a plan of 1,000 contacts & ability to build custom automation workflows, GR costs $40/m on the annual plan. Drip costs $29/m for up to 2,000 contacts and Drip charges solely based on list size; not on features.
Now asking myself if I really need all the ‘added features’ that GR has. 🤔
Would be great to see a Drip review from you since I know you switched to it from Ontraport 😉
September 12, 2020 at 1:37 pm #3523494
Perhaps I can put one together. I’ve been with Drip for awhile now. Maybe 3 years? I forgot when I switch. 🙂 But, it is a good platform. Nothing is perfect, but I have no reason to be looking elsewhere. I also know ActiveCampaign is quite popular with folks.
September 12, 2020 at 1:37 pm #3523501
Awesome! I’ll be on the lookout for the review of Drip if you do decide to put one together. Thanks man!
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