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Facebook Leads vs landing page conversions
I ran 2 campaigns on facebook for my lead magnet. One is facebook lead generation campaign for getting leads other is same lead magnet but a conversion campaign on a landing page. I allocate equal budget for both campaigns (200 INR ($5.35)) daily.
But the conversions have huge difference in numbers. It has been 3 days and my lead ads are performing much better than landing page conversion campaign, lead magnet being same and ad being same too. Its reach is low also so less visible results.
Let me tell you numbers for both:
Type: Lead Ads
Cost per lead: 18.66INR ($0.25)
Link clicks: 54
Lead : 39
Conversion % = 72%
Daily budget: 200 INR($5.35)
Type: Conversions(Landing page)
Cost per lead: 38.6 INR ($0.52)
Link clicks: 34
Results: 18
conversion % = 53%
Daily budget: 200 INR($5.35)
Is this because of facebook users mobile device usage? Why reach for second ad is low hence affecting conversions? Should I wait more like for a week? Since I am beginner, I don’t want to waste money and want to use it judicially. I also know for making offer later, I have to eventually use conversions ad. So please tell where I could be wrong. Is budget too low for it?
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