Format for written courses with no video
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In this week’s The Edge newsletter, you wrote “Not only that, it doesn’t have to be video based. An online course can be written. Again, if it gets them to the desired outcome in the shortest possible path and avoids all the speed bumps, that’s the most important thing.”
I have a program that I want to create and am leaning towards written only as your newsletter talked about.
I have a couple of questions:
1. What is your advice for making it an online course vs. just selling a PDF of the program? What considerations would you take into account when choosing a format if there is no video component?
2. Would shorter, tripwire programs be better to sell in PDF format and the larger, core program be an online written course? Or are there instances where larger core written programs (no video) could be sold in PDF format as well?
This is my first time doing this and the most confusing part for me is how to deliver the information (PDF vs online course). I appreciate any insight.
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PDF is limited in what you can do with it and it is very easily distributable. A course within your site – even if written – means it is easier to edit, can track progress, gamify it, add other things, etc.
Ultimately, though, it is up to you. There’s no “best” way to go. 🙂 But, personally, I’d prefer online course over PDF. Just more control and flexibility.
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