Knowing when your topic is too vast
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Years ago I started a website for what I thought was a good niche topic: kitchen pantries. I even wrote an ebook on design and made a small but nice income from that. The site became outdated and I couldn’t keep up. I was thinking that I would pick at it and it would be there when I could give it more attention. I’m at that point now.
My head is stuck on the keywords/topics of design, management, and the survival side of it. I even titled it broadly “EverythingPantry” – I would have no shortage of articles but I am covering everything like butler pantry, walk-in pantry, pantries in history, stocking your survival pantry, design, etc. The affiliate products may not be that handsome of an income. Also, “everything” is an intimidating burden to manage a website and declare you are covering it all.
Similarly, I have been thinking about a website covering the family farm. I would span life in the farmhouse, agriculture, etc. There are more exciting opportunities there as we have some fabulous video that I think would be very popular, but again, how to monetize it. I seem to be going down another path of “too big” of a topic.
I think the money is in the courses, tutorials, digital products or affiliate income that I see other websites focusing on. I may be putting in an enormous amount of work for a paltry income. Bottom line, I need advice about reeling this whole thing in and helping to see the big picture.
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Hi Renee, maybe it’s not that your topic is too big, you just don’t know who your audience is. My friend is currently shopping to buy a farm by herself. There is a niche right there. First time farmers or land owners. You could do consultations, checklists, how to hire people,books, seasons, selling on the farm. Trouble shooting. It seems you know the business of running a farm whether you make money or not, it’s a lot of work and your experience is valid. A membership site would be great to bring like minds together. The farm is your pantry. Your knowledge is priceless.
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That sounds like a very wise answer! I’ll give that more thought coming from that perspective, thank you!
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To dovetail off Jennifer’s answer…
Concentrate on WHO you’re looking to help and exactly what they’re trying to accomplish. And that’s a very different approach than thinking of this in terms of keywords and topics. You won’t make money being a reporter and just talking about stuff. You’ve got to directly deliver an outcome. And it could be a bunch of different outcomes all related, too. But, it is an action, not a noun. 🙂
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