Lead Conversion
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What kind of conversion rates should I be looking for in my Thrive Leads plugin? How do I improve them? Is there a course in the academy for this? I searched for lead conversion and had no results…
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Your main thing is the lead magnet – and we have a whole course on that in the LAB. But, I will be creating a course on the broader list building improvement. It is something that is constant. Never really stops. But, still fairly simple. So, I’ll create some training to cover it more beyond the lead magnet itself.
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right now thrive leads is converting at 0.14%… that sounds really low…
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A few things to keep in mind…
- Thrive Leads is just the tool, so it isn’t what is doing any of the conversion for you. You still need to make an offer to people that is interesting enough that they want to opt-in.
- I have no idea how much traffic you get, but if very few people have seen the opt-in form, then it could be too early to make a judgement.
- Typically speaking, I would expect to see a 1-2% conversion rate on a general on-site optin. Much higher if you use a dedicated landing page, but 1-2% would be pretty typical for something in your post footer or sidebar. Usually sidebars don’t convert all that great.
The Perfect Blog Blueprint course here in the LAB will go into some of that opt-in strategy, BTW.
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Do you want to link to the opt-in you’re testing? (Is that okay David?) As David mentioned, a lot depends on where you are USING the opt-in as well as the offer.
For example, I have a “Pain Relief Mini-Course”. No, I haven’t done much at all to optimize it yet. 🙁 And, on a LANDING page where someone has chosen that they are looking for pain relief, my opt-in rate is >10%. I believe it could definitely go higher.
If I take that same opt-in form and place it in less targeted places on my site, I get more exposures AND a lower opt-in percentage. When testing offers, etc., I think it is useful to have a Thrive Lead (or Convert Box which is what I use now) that is JUST for the page where you expect the most targeted leads to land/see. Tweak there before putting it elsewhere on the site would seem sensible. ~Rick
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Sure, you guys can link to an opt-in. It is all in the interests of getting feedback. 🙂
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