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  • Lean Live Launch

  • Rob Dyer

    December 16, 2020 at 12:06 pm

    I quite like the approach suggested in this video from the Membership Guys.

    They refer to a MVP style launch but call it Lean Live Launch – the idea being that you keep the tech as simple as possible (‘lean’) and then launch to your audience saying you’ll be creating the initial content as you go, through a series of livestreams (the ‘live’ bit).

    So, say you intend to have a course to sell and it is 6 modules and you record a livestream for each of the 6 modules. Maybe one livestream every 2 weeks.

    You’re launch members get all 6 as they go. You then add the recordings of all 6 livestreams to your membership resource library so that any newcomers not only get access to all upcoming content, they now also have access to your pre-recorded livestreams – repackaged as a course or webinars, etc.

    I’m attracted to this because of the streamlined way to easily create high value content that you can do several things with down the line.

    Has anyone else done this? Or tried something similar? If so, I’d be very interested to hear your thoughts.

    I have pretty much all the tech + audience elements I need, bar the livestreaming element. Trying to keep to the lean approach with tech I’d rather not learn a whole new piece of software and pay an annual subscription for something just for the launch. I was wondering if anyone has tried this using a free or social platform like YouTube (but how would you restrict visibility only to paid launch members?)


  • David Risley

    December 18, 2020 at 9:17 am

    Yep. This is nothing new, they just gave it a new label so they can market it. But, live-creating a course is nothing new. I’ve done it many times, and in fact I will be doing it again with the new Business Building Bootcamp. Not totally the same, as I don’t intend to do it via live stream this time, but more record it, then publish it right away. But, the first version of the Bootcamp, that’s exactly how I did it.

    • Rob Dyer

      December 21, 2020 at 11:44 am

      Thanks David. Yeah, I guess there’s no essential reason for it to be live.

      Seems to me it just introduces additional layers and potential problems. But I do like the idea of a live Q+A.

      Maybe I can pre-record them all or do a mixture of the two.

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