Polyglot Blog Posts / Offers

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      • February 7, 2022 at 10:41 am #3534257

        Hello everyone!

        Hope everyone is doing well in their businesses.

        My customer avatar is either bilingual, or multilingual. My business model is based on 1) clients looking to learn and/or improve their English, or 2) clients looking to learn and/or improve on another language. And they will be doing this at the same time learning to play the piano by ear! Therefore, my lessons will be done in the language they prefer, etc.

        My question is: when writing my blog posts and/or offers, am I going to create say an Italian blog and offer, etc., and post it in the Italian Google Ads, etc. Or, does anyone know how exactly this works out? Obviously new to all of this, so any help is appreciated.

        Cheers,

        Bea

         

        • February 7, 2022 at 10:41 am #3534329

          I would think you’d have less competition (and perhaps lower costs, as a result) targeting non-English audiences like you mention.

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