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Question about a niche market with no competition?
Hello Everyone,
Been lurking and reading and so far Dave and his courses + this forum have been super helpful. I am stuck for some reason in decision making… I have zero competition that I am aware of other than schools and large organizations how offer expensive in class training. I want to offer both hands on and Theory courses on Heritage Building Conservation for those in the industry and for consultants looking for practice based knowledge. I have done some research and it looks like people are looking for a leg up on competition and I think I have that “transformation”. Just not sure if I should make a larger course of the start (5-600.00) or something like 297.00. Should I try to map out just this course and shut all the noise out and try and launch it? this is tough for some reason! ha! Very ready though been “deciding” for a month now and sick of no progress.
Thanks,
Barkley
huntheritage.ca. //. theartofcraft.ca
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3 Replies
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Seems that the thing to do is to test the market in a less committal way. To see how responsive they are, where to find them, etc. I would see about testing out a lead magnet first.
But, definitely, the only way to know is through action. 🙂 If you reduce the amount of consequence of a “bad decision” by not going all out to make a course you don’t know if people want, then it becomes easier to test things out. Worse case… it is tougher than you thought and you pivot to another approach.
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I guess there’s a few approaches here:
- Build a smaller course first, and then “Upgrade” it to a bigger one later if there’s good demand
- Build a smaller course first, and then take the additional material you left out of the bigger course and sell it as an add on / stand alone second course
- Build the big course, and be prepared to discount it later if it doesn’t sell as well as you’d hope.
The pre-sell approach would be good for all of these, to give you a better idea of the actual demand.
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Sorry Chris … late reply. Thanks too. I will try and implement this strategy.
Barkley
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