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  • Redwood posts vs online courses

  • Chris Chippendale

    Member
    December 1, 2020 at 5:20 am

    Getting started on the roadmap, and looking at creating my first Redwood post. The lead magnet I’ve developed is a list of specific questions to help clinicians find their patients’ underlying goals for care. Curently I don’t have anythign to sell, but my first planed product is a short online course all about goal setting – how to find the goals, and how to use them to improve compliance and ensure patients follow advice and stick with their care plans more often. It’s be a short course but it’s something my target market definitely wants

    However, I’m thinking this could be a good Redwood post – “the ultimate guide to goal setting”. My question is, can I do both? I feel like this would be a popular Redwood topic, but it risks “giving the gold away for free” and not leaving much for the course. Wondering how other folks tackle this – how do you decide what to give away vs what to sell as a course?

  • David Risley

    Administrator
    December 2, 2020 at 5:14 pm

    So, to be honest, if what you have to sell them in a course would fit in a blog post (even a redwood post), then you might be barking up the wrong tree. And, my gut reaction here is that I wonder if your target market (chiropractors, right?) would be into that. Don’t they have a shortgae of time? Really busy already? Would a course on goal setting even seem relevant?

    I’m wondering if a more direct “done for you” kind of package that they can just implement – perhaps coupled with some really brief training – might make a better offer.

  • Chris Chippendale

    Member
    December 6, 2020 at 5:17 am

    Thanks David, you might be right about it not being a great course idea. There’s definitely a demand for it – anything that encourages patients to complete their care plans and not stop early is an easy sell.

    My long term goal for a longer course in building rapport and improving patient compliance would have this content as a module. And of all the potential modules that one seemed like it would work best as a stand alone mini course. My thinking was to start with that so I had a product to sell as a front end offer, and then when I finish the other modules the course is my main product.

    I think I’ll write the redwood post first, and see if there’s much left to make a product from. If not, I already have a lead magnet for it and it would lead into the eventual main course nicely.

    Not sure what a “done for you” product might look like. I like that idea though, will have to think about it some more.

  • David Risley

    Administrator
    December 7, 2020 at 9:38 am

    OK, perhaps you were positioning it wrong. I don’t think “goal setting” is the right hook. If the main idea of it is to keep patients longer, than that should be the hook and everything should be focused on those kinds of intentions.

    And “done for you” can be as simple as pre-written forms, questions, etc. Doesn’t have to be a hands-on service on your part.

  • Chris Chippendale

    Member
    December 7, 2020 at 9:59 am

    Yeah, the hook is definitely “increasing compliance / decreasing early drop outs”. Which is too big for a Redwood for sure. Maybe “The ultimate guide to reducing drop-outs through goal setting”? Seems a bit cumbersome but it makes the benefit clear.

    Or perhaps “What you don’t know about goal setting is losing you patients”?

  • David Risley

    Administrator
    December 8, 2020 at 8:38 am

    Or just address goal setting within the content, but not in your headline since it is the weakest hook, IMO. Just… “How To Keep Your Patients From Dropping Out Early”. Something to that effect. Lead with the big promise. Get into the details within the content.

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