Service-oriented site with niche-relevant blog
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My website is set up as a copywriting/website development service site. However, I recently added a blog which focuses on the digital marketing niche, so it’s somewhat related to the services I offer. I plan to monetize the blog through affiliate marketing and info products.
Therefore, as I’m going through the roadmap (I became a Lab member after constructing my site), when I got to the Facebook ad section, should I focus on one of these (blog or service target audience) or can I start creating ads that serve both audiences?
Thanks for any help or feedback.
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I got back to your lean canvas request on this, because I do think this needs to be buttoned up and more specific before you run ads to it.
To answer your question, tho… you can run ads to two audiences, but I would do so using different campaigns. Don’t try to make a generic ad. It rarely works. More specific, the better.
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