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Sponsored post pricing
I’ve been approached by a vendor with a product that’s a very good fit for my audience. They want me to give them a proposal for a sponsored post. I don’t have a ton of YouTube followers (a video demo would be a good fit here), but I could post the video there, embed it on my blog (>40K visitors/month) with an article and promote it all via other social media. On pricing, I’m trying to factor in the video production and writing time along with the varying levels of social media reach I have on various platforms.
<b style=”font-family: inherit; font-size: inherit;”>Does anyone here have experience with hosting sponsored posts? I’ve resisted doing this before, but I think this could become a good income stream over time if I get good at it. Any pitfalls I should be mindful of?
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2 Replies
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Are you the one producing the post and the video here?
There’s no big pitfalls to this as long as you keep in mind that you need to serve your audience with useful content and put them first. Where people have gone wrong with sponsored posts is when the post quality sucks and the whole purpose is basically to be one big ad with backlinks.
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I would be the one producing the post and video.
I’ve avoided doing these kinds of promotions up to this point to keep from doing anything spammy and to avoid the FTC and YouTube disclosure hassles. Believe me, I get some way-off-base requests I normally dismiss out of hand.
With this, however, I think I can come up with a good angle that provides some value even if they decide the product’s not for them.
Pricing, however, is still a question for me. I guess I can always make an offer and see if it flies.
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