How To Set Up Google Analytics For Wordpress

There's the basic integration of Google Analytics in Wordpress, then there's a FULL integration. This plug-in automates the latter.

This is Day 29 of the 30 Days, 30 Killer Wordpress Plug-ins Series.

We all want traffic stats on our blogs. And it just so happens that Google Analytics is, by far, the most robust and free option out there.

But, when it comes to integrating Google Analytics (GA) with your blog, some people have a hard time.

The typical option is to paste the code GA gives you into the footer of your blog. You can either modify the footer.php file of your theme, or if you’re using a framework you can attach the GA code to your footer using a hook.

If that seems too complicated, that’s where a plug-in comes in. And I recommend you use the aptly titled, Google Analytics for Wordpress.

Google Analytics

Now, even if you know how to paste the code into your footer, I think you should still use this plug-in. Here’s why…

Google Analytics is even more powerful than many people know, but it requires corresponding support on your site. One such feature is the ability to track outbound links and downloads within GA. In order for that to work, each link has to be tagged in a certain way. Doing that manually is just impossible, but this plug-in will do it all for you automatically.

For example, do you send your new subscribers to a download page on your blog, and want to track how many individual downloads you get on your e-book? You can do that with this plug-in and GA’s ability to track links.

It also supports GA custom variables for specialized tracking needs, ability to exempt certain users, and a number of other things.

In short, this plug-in will allow a FULL integration with Google Analytics, not just the basic kind of integration you’d get by dropping the code into the footer.

Plus, it is programmed by Yoast, and he creates very well programmed plug-ins.

So, check out Google Analytic for Wordpress.


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  1. I like the straightforward explanation, and have also read that it is often best just to use the simple tracking number (UA Tracking ID) yet I would have liked to see even a more direct method such as in tag.

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