I have a confession.
5 years ago when I left my executive position in the media industry I had a dirty little problem. I wanted to convert my skills in SEO and video into my own online business. But I had no idea how to build a site readers would actually read. Then I met David Risley. After reading (and even more stealing) his stuff, I found the secret to my problem. Content is what matters.
Now I consult clients all over the world. Mostly on content management for search engine optimization using Google Penguin compliance.
Let me guess .. You have a blog. Or maybe a site you want to turn into an authority site. So what do you do? Probably the biggest mistake everyone else is fumbling with these days. You write. Then post. Next, write more. Thereafter, guess what? Keep going wild writing and posting. Only, at some point you begin to wonder.
Is all of this writing actually helping my:
- Search engine rankings?
- Conversions into prospects?
In April 2012, Google released the Penguin algorithm update. Part of it penalized sites using non-compliant SEO and content. Some sites went from #1 on Google to #211 overnight.
When I speak with people about SEO, often I hear the wimpy whining. It goes like this, “Oooh, I hate Google and SEO.”
You can hate. But you can also love. As in love seeing the benefit of writing for Google Penguin compliance. Ouch. More writing? Nope. Just the opposite actually.
You’ve already done the writing. But now you need to edit your post content to comply with Google Penguin. Why? You will love the answer.
No one else is doing it.
In May of 2012, I accepted a new client in the forex hosting industry. They had very cut throat competition. We brought them from #96 for a forex hosting keyword with over 5000 exact searches per month to #4. How? Google Penguin content compliance.
How to Edit Content for Google Penguin
- Start by adding your target keyword into your title.
- Add your target keyword into your title. Then add it as an H1 tag into your text content. If you’re using a WordPress CMS, adjust your theme to include your target keyword into your title as an H1 tag. If not, add your keyword into your post as a simple H1 tag.
- Your next step is to add your keyword somewhere in your text as a H2 tag.
- Moving on, add your keyword into your text content as a H3 tag.
- Bold your keyword somewhere in your text. I try to write text so it is easy to read. Thus, I usually will bold my H2 and H3 tags to keep the style consistent.
- Add an image into your post or page. Name it whatever you like. But be sure the alternative text field (alt-tag) of the image is your keyword.
Sound too Easy?
It is. But these are the nuts and bolts of Google Penguin compliance for genuine organic SEO. Doing so can give your site a good increase in your Google Penguin goal of improving your organic rankings.
- Add your keyword into the first sentence.
- Include your keyword in your last sentence.
- Lastly, use your keyword in anchor text somewhere on your site.
Warning: try to use your keyword in all of your text no more than 2%. Thus, for 300 words you would your keyword occurrence would be 6 times. Also, Google now gives preferential organic rankings for post or pages that offer 300 or more words of text.
Google Penguin & Keyword Density
The folks that created the Google Penguin algorithm suggest 1-4%. My findings are that 1% is too little. 4% might be better but a conservative approach is what works at this writing. This post has a keyword density for the phrase Google Penguin of 2.0%.
You can recover from Google Penguin using these simple tips.
If you want to see these Google Penguin elements displayed in a post schematic, visit http://seoforwebsites.org. The post will be featured on the homepage center slider. Visit http://seoforwebsites.org today for your FREE SEO site audit (really free—we won’t try to sell you anything!).