(Including all future courses, too)
The Lab is the training, support and coaching center of the Blog Marketing Academy. And it is where bloggers, course creators, consultants, business owners and more come together with a common mission: To build, grow and scale an online business and serve others.
We have students from all kinds of niches, including natural health, personal development, business, forex trading. Even chemistry tutoring, piano tuning and playing blues guitar - in German (not kidding... his name is Christoph. You can meet him below.).
I'd love to welcome you to The Lab, too.
Some of our courses can be purchased separately. Others cannot. With the All Access Pass, you gain instant access to the entire library. Oh, and when a new course is launched, you get automatic access to that, too. No further purchases necessary.
The Facebook Ads Blueprint
The Expanded Redwood Strategy
The Business Building Bootcamp
The Content Marketing Clinic
One Page Online Business Plan
The Product Creation Blueprint
Building Your Blog
Building A Content Marketing Plan
The Membership Site Blueprint
The Perfect Blog
The Email Marketing Engine
And 12 More! (and new courses coming out all the time)
You can stop feeling like you always have to buy another training course, since you'll have all you need in one place. And all of it aligned by our Online Business Roadmap.
The Lab Course Library is changing all the time with new updates and additions. For me, it is a project which never ends. :-)
Courses mostly consist of online video with some text-only lessons mixed in. All courses include:
The courses also include numerous downloadable tools as part of the training, including printable worksheets, swipe files, templates and more. And to keep you from always wondering where to find that document later in the library, we combine all of it into our Document Library.
The Course Library is large. Over 800 videos in total - and growing all the time. It spans a body of work which begins with my first training course from 2009 (which sold at the time for $497 and was a six-figure product launch on it's own). But, now, I've combined ALL of it into one single-access library.
And to avoid overwhelm, it is all united and given a sense of order by The Roadmap.
The Roadmap is a 5-phase plan that takes you from absolutely zero... up to a point where you not only have a proven product which is generating sales... but you will have a systematized business that is growing and enabling you to live the lifestyle you choose to live.
You do not have to have a blog to begin. You don't need an email list. No product. No traffic. You don't even need to be entirely firm on your ideas yet. As long as you engage in the process - in the order as laid out in this Roadmap - you can make it.
The structure of The Roadmap is found in 5 different phases. These 5 phases are laid out based on my own experience - and almost 10 years of coaching other bloggers and watching the various difficulties that come up.
As you go, you will be told which videos to watch, what to do, and when. You will be given actions to do along the way.
The Roadmap serves as your guide through the entire process. You can then apply "Just in Time Learning" to it... and ONLY spend your time learning what is immediately applicable to you and your business.
I love that this is laid out step by step. I have been working in online marketing for quite a while but found myself mostly trying to piece together steps as I went... only to discover that there was always something important missing. Thanks for this!
Click on Each Phase For A More Detailed Description Of The Roadmap:
The Foundation is meant to be just that... a foundation for your success as you move forward on this journey.
A big part of this phase is taking control of your own personal time to clear the way for progress in your business. Most students have plenty of demands on their time - and this is normal. But, putting some order into it clears the mind and helps ensure success.
We also cover a planning process called the Business Growth Formula, talk about the "big picture" on the business we'll be building, then gathering the essential tools you'll need.
By the end of this phase, you will have made your first sale online. Your business model will be proven, but we'll do it incrementally to allow for adjustments as needed. No big guesswork needed.
We'll be deciding on your niche, creating your business plan, your customer avatar. We'll be creating your minimum site framework - the core site needed to generate leads and sales (and nothing else). You won't be blogging. We're concentrating only on what matters.
You'll also tackle getting traffic using Facebook Ads (very affordably) to drastically speed up the process. This is, by far, the most effective and rapid way to start up from scratch.
Now that we have a proven business model, phase 3 is all about building out the remaining infrastructure of your business.
In this phase, we will set up your content marketing plan and schedule, set up your blog (properly), solidify your branding, set up your social media plan.
We'll also be implementing your sales funnels more fully in order to maximize sales and bring in leads on automatic.
In this phase, we'll be turning your business into a real system that will enable you to expand while not necessarily having to throw more time at it.
We'll be looking at employing marketing automation to increase your marketing power without you having to do much more work. We'll also be building out internal business processes and setting up more developed tracking of core metrics and KPIs (key performance indicators).
Phase 4 is very much about taking your business to the next level.
Phase 5 isn't so much about building up a business as it is about seeking out ways to grow your business across all mediums.
We'll be talking about different sales campaigns, using webinars to make sales, starting up an affiliate program, etc. We'll also get into various ways to enhance your content marketing using podcasting, video marketing, etc.
A lot of the work of Phase 5 is stuff people get into prematurely and end up getting stuck in the weeds. It IS important, but it is much more effective to apply it to a business already in operation.
The Lab - and this Roadmap - is as close to having me as your personal business coach as you can get without actually hiring me privately.
I've set up this Roadmap so that you are never alone as you progress. For example:
We'll also be monitoring your progress as you work your way through the Roadmap. While you will be taking the "do it yourself" route, we'll be there monitoring and offering assistance along the way.
Traveling the Roadmap is never a solo experience.
The Course Library
Lab members don't need to purchase any of our courses separately... because they're ALL included. You will gain immediate access to all 24 courses of our library. You will also gain instant access to all new releases without needing to buy anything else.
The Video Vault
"Quick hits" of immediately applicable strategy and tactics that don't require a whole training course. Mini-trainings for quick wins and quick results.
Online Business Roadmap
The Lab's unique step-by-step Roadmap to guide you through everything that you need to do to start, grow and scale your online business... starting from scratch. Always know what to work on, in what order... and have plenty of guidance along the way.
Our library of documents, worksheets, swipe files and shortcuts, all found in one central location for the sake of simplicity. Download it, print it, use it.
It is a fundamental belief of mine that true support is what matters most. All the training videos in the world matter little if the instructor isn't there to help you personally along the way. So, Lab members have multiple avenues to get all the support they'd ever want...
The Lab Community
Find like-minded, supportive friends who are working on their online businesses, too. Get help when you need it, from David and everybody else. It runs 24/7, and is available on your schedule, on demand.
Member Feedback System
Get private 1-on-1 feedback from David on any aspect of your business. You'll have personal access to a mentor, there to help you alleviate confusions or just give you feedback so you don't feel so alone in your ideas.
Live Workshops & Office Hours
We hold a live training session in our Live Training Room every 2 weeks. We do a live training workshop on a "hot topic" (often driven by member request). Office Hours sessions are your opportunity to ask anything you want of David - and he'll answer in real-time.
Integrated Training Support
Request forms and "pit stops" are built into our training and the Roadmap so that training doesn't become a one-way spectator sport. Instead, you'll have two-way access to David and the team as you progress.
My goal is to make enough support available to all Lab members that the only way you feel alone is if you want to be. Lab members have enough options available to them to be like a small group coaching program, yet done at scale and at a much more economical cost to you.
The Lab Community is a private, distraction-free environment for all Lab members to get real-time advice, feedback, encouragement and accountability.
The forums are going 24/7 and David is in there every single day answering questions. We also highlight some of the best conversations in our weekly members-only newsletter.
Our forum is also usable via mobile app as well as via email. It is free of the noise, lost conversations and mindless chitchat typical of Facebook groups.
My experience so far with the The Lab is that it's fantastic. I follow the Community daily. It's terrific and gives me the sense of having some colleagues in this strange endeavor. So, I'm anxious but excited. Thanks SO MUCH for your work. (Oh, and your podcast is great too.)
The Daily Archives
The Daily is our exclusive email newsletter, sent every weekday, which includes content and strategies not found on the blog. While it is free, there is no way to access back issues. However, as a Lab member, you will have access to the full archives.
Technical stuff is a part of online business. I find and vet proven service providers who can help you implement various aspects of The Roadmap - if you choose to hire to speed things up. Coming soon.
Members on the Gold Plan will have a coaching call each month with David. Other Lab members can scheduled a personal call with David at any time for an exclusive 61% discount off the non-member rate. On demand calls, but when you need one, you'll pay less.
We work to line up special discounts on proven tools of the trade and bring them to our members. If we're unable to line up a deal with them, sometimes we'll even set up an "in house" discount. Coming soon.
I haven't seen anyone else provide what you do.
This course is pretty darn incredible. I have been floundering for a couple of years. Nothing seemed to feel right. Now I have focus and information.
I decided to run through the Building a Content Marketing Plan training because I felt I've been missing something lately. GLAD I DID! I'm about 1/2 way through and I can't believe how much I've learned.
Wow, I am deeply impressed. Thanks for getting back so quickly to my question, and for sharing great insights. It's great to have an exterior view on things and to have a way to openly express my challenges. I will be sure to use the feedback request regularly and recommend it to all other Lab users.
David and The Lab are encouraging me to walk a path toward getting myself set up as an online entrepreneur. It is so important to me to have a path, "The Roadmap" to follow and step-by-step start creating a dream life.
The Lab is awesome! I've done a total 360 on the way I've been thinking about my website, and this is a great thing! My traffic, opt-ins, and sales have all gone up in a relatively short period of time!
I was able to complete my lead magnet in just 2 days thanks to your step-by-step teaching approach.
I wish my colleagues had your training!
Lock It In Today With ZERO Risk
Your Lab All Access Pass costs just $39/month. If you decide to enroll in the annual plan, it will work out to just $29/month.
You can sign up today without any risk whatsoever because you are covered by my 30 day guarantee. It's simple... if you don't like what you see, just let us know within the first 30 days and we'll refund your money. Not only that, you are in control of your own account at all times and can cancel without ever even needing to contact us.
This is a fantastic way for beginners in internet business to get a handle on how things should be done.
24 hours in and I must say this is THE BEST program I've ever invested in.
I have hundreds of bloggers bookmarked, subscribe to dozens of lists, and half my memory is taken up by downloadables/PDF's. You're one of the few that I take seriously anymore.
As a blogger, you already know what a tough job it is to make decent money with banner ads. And the quest to start a real business out of it is a minefield of conflicting advice and overpriced products. Inside the Lab, we zero in on the shortest possible path to income... assuming no product, no list. We WILL get there.
If you're a business owner already, most likely you're strapped for time. And the idea of spending countless hours researching the in's and out's of online marketing... well, you just don't have time. You need shortcuts. You need systems. You need it all in one place. That's exactly what you'll find in the Lab.
Consultant / Coach
As a coach, you likely have two needs: (1) To get more clients, and (2) To find a way to scale without your time becoming scarce. This model is perfect for you. First, we'll set up a lead funnel to get you more leads predictably. Secondly, we're going to build the leverage so that you're not stuck trading your time for money.
Oh... the Lab is perfect for you! As a course creator, the ultimate business model for you is to have your own membership site platform where you can sell your courses in-house, keep 100% of the profits, and build your own funnels. You'll have all the training - and the assistance - inside the Lab.
If you made it this far, then here's the deal...
You have a choice to make.
You can continue to wade in the overwhelming minefield of blog posts, videos, launches and get peppered with conflicting advice or constantly told you need to buy something else.... or you can get what you need in one simple place.
You can continue to endlessly search for answers on Google or seek the missing pieces from others... or you can get right to the point and put a 20-year veteran on your virtual "speed dial" to coach you along.
It is up to you.
I'm here. The Academy is here. The LAB is here. Myself and all the other members of The Lab would love to welcome you, should you decide to join us right now.
It comes down to this...
In my training, I teach about how your whole business should be aligned around delivering a transformation. That word "transformation" is one I use alot. It is something I take seriously. And...
I want this transformation for YOU. I want you to be in a position where your blog is empowering the life you want. It can happen - and I'd like to help you get there. It is, quite literally, what I've built my whole business to do.
I hope to be working with you soon.
All the best,
Founder, Blog Marketing Academy