Finally, Online Business Training That Starts From Scratch, Doesn't Skip Any Steps & Goes In Order.

Plain-English training and personal support so you can learn the business and tech skills to finally build your dream online business. All in one place.

What is THE LAB?

THE LAB is the training, support, community and coaching platform of the Blog Marketing Academy. It is where the action happens. When you have a PRO Membership in THE LAB, you will have full access to everything. That includes the full business course library, the tech library, the Roadmap, training workshops, office hours sessions, downloads, templates... all of it. 

Whether you need help starting from scratch, figuring out your growth strategy, or help with the software and tools of the trade... the business and tech help you need will be found inside THE LAB as a PRO member.

How Does It Work?

Put simply... 

Plain-English Business Training + Walkthroughs On The Tech + Loads Of Personal Support

The PRO Membership in our LAB platform will unlock every single course in our library, broken down into two sections: Business and Tech.

The main course library has every course we have aimed to help you grow your business... from building your list, putting together your overall email marketing strategy, creating offers, creating products, building your membership site... you get the idea. 

The new Tech Library is for our courses on the software tools of the trade, including Wordpress, plug-ins, email platforms, sales platforms. and making it all work the best for you.

We've got the Roadmap which is aimed to walk you through our library in an order which makes sense... rather than throwing you into the deep end to figure out where to start.

And, of course, you've got the direct, personal support. Direct from me (David). Whether it be via the Community, the office hours, the workshops, or the Help Hotline... it is NEVER difficult to get the individualized answers you need. I've even been known to record private videos for members.

Will It Work For ME?

I've had students from all kinds of niches, including natural health, personal development, business, forex trading. Even chemistry tutoring, piano tuning and playing blues guitar - in German (not kidding... his name is Christoph).

The PRO Membership in THE LAB is where I go all out to help my students grow their businesses. Whether they're just starting out or are further along in the game. Whether they're technically inclined or not. 

THE LAB is not about "business opportunity" or hyped-up crap. This is meant for people who want to create real businesses... the kind that can last and stand the test of the time. The kind where you're willing to work, but want to use the internet and technology to scale and still be able to live life on your own terms (even if it isn't in an RV ;) )

If you want to create a true value-based business and help people either through affiliate marketing, your own courses, a membership site, coaching, or even a service... THE LAB was built for you.

What you're about to find out is that your membership in the Blog Marketing Academy LAB is your ticket to an ever-growing support network. It isn't just about online training. It is about much more. I want you to feel like family.

Getting into THE LAB I thought I was going to go through a training on how to build a business through blogging and found it far more. I'm more excited after this first training then I was in signing up in the beginning. I would say anyone that wants to bring balance while building their business seeing wins every step of the way needs to join BMA.

Roger House

Here's What You Get

Every Single Course In Our Course Library - Plus Automatic Access To All Courses As They're Released

You won't need to purchase any of our courses separately... because they're ALL included. You will gain immediate access to all 27 courses of our library (over 800 lessons). You will also gain instant access to all new releases without needing to buy anything else. Current library includes:

  • The Membership Site Blueprint
  • Email Marketing Engine
  • Perfect Blog Blueprint
  • Offers That Convert
  • Business Building Bootcamp
  • Product Creation Blueprint
  • Blog Profit Funnels
  • Step Into Your A Game

The Online Business Roadmap Walks You Through Everything, Step By Step, Starting From Scratch

The Lab's unique step-by-step Roadmap to guide you through everything that you need to do to start, grow and scale your online business... starting from scratch. Always know what to work on, in what order... and have plenty of guidance along the way.

Direct, Personal Support. Direct From David And The Community. You Will Never Be Alone.

We offer more support than pretty much any member community out there. It begins with daily, personal involvement from me (David). I answer ever member email personally. I sometimes send video answers. I get to know many of my members on a first-name basis.

As a member, you will be able to access The Help Hotline. The Hotline can be used for technical support on the tools you're using (which is usually better and more personal than the support that comes with those tools), getting advice on tool selection and integrations, or even just general questions and advice on your niche, an idea, a lead magnet, a landing page, etc.

We also have a supportive member community - inside a distraction-free environment. 

Live Office Hours Sessions And Live Workshop Trainings

Our Office Hours Sessions are live, interactive Q&A sessions where no question or request goes unanswered. Whether it be a question or a request for feedback, you will get the answer you need. You can also pre-submit requests in case you cannot attend live. All sessions are recorded and indexed for easy reference.

Our LAB Workshops are roughly an hour long, highly actionable, and designed to keep you informed on the latest strategies.

Live, In-Person BootCAMPs - Combining Work And Lifestyle Into The Perfect Mix

Forget the big conferences with their multiple tracks, Powerpoints and overbearing crowds. We're going to meet in a more intimate, hands on and relaxed atmosphere... and make some real, tangible progress on your blog and online business.

The LAB BootCAMPs are small group events. More like mastermind sessions. You won't just walk out with some notes, but we'll get hands on. Direct, personal training and support from David. And you'll walk out with actual work accomplished and a concrete plan of action.

Plus A Number Of Additional Member Perks...

  • Transcripts and audio downloads for training courses, making "on the go" training easier.
  • The LAB VAULT - our library of downloadable shortcuts such as worksheets, templates, swipe files and more.
  • The Black Book - our growing rolodex of tools and plug-ins to make your life easier as you grow your business
  • Ability to take notes across the LAB platform and store them inside your account for easy access.
  • Access to all back issues of THE EDGE, our members-only newsletter. Over 300 issues - and a new one every week.
  • Members-only discounts on add-on services, such as coaching calls with David and "done for you" tech service.
  • Access to our affiliate program, allowing you to earn commissions by referring new members.
  • Built-in progress tracking so you always know what you've completed and where you left off.

The LAB Will Help You To:

Build a business you love around your blog that generates predictable and dependable income and fuels the life you want to live so you can live on your own terms.

Build your audience and keep them engaged... and finally have real solutions to how to reliably grow your traffic and have people happily buying your products.

Eliminate the guesswork of what to work on... and when by having a step-by-step roadmap to follow through the process. Never feel lost and aimless on what to do next.

Become a smarter, more efficient entrepreneur and business owner... by learning the real skills of building and managing an actual business and keeping a life balance.

Finally get past the technical hurdles and take control of your whole website... by having both the tutorials and personal help with every technical speed bump.

Finally feel like you're getting somewhere... and that all this work you're putting into building your blog and business will actually show results.

Why The LAB PRO Membership Makes Sense


Tap into over 20 years of experience in the industry (most of it NOT in the online marketing space). If you are dealing with it, there's a good chance I already have and can help you through it.


No longer feel like you have more to buy. Your PRO membership in the LAB gives you access to every course and training resource for one easy investment.


I am heavily and personally involved in every aspect of THE LAB. Members always feel they're getting direct, personal help... and I always keep it real and personal.


This is a hype-free zone and I've been doing this too long to get suckered into fads. I've seen it all already. You can always count on me to give it to you straight and help you avoid the hype and the tricks.


I have more of an extensive technical background than most in this field. Not only am I usually able to help you over any tech issue you may have, but I'll be there to answer your questions individually and personally.


Members have access to all the support they'd ever need... because I firmly believe that all the training in the world doesn't matter unless it is backed up by real, personal support. The only way you'll feel alone... is if you want to be.

Frequently Asked Questions

What's the difference between this and the free LAB membership?

We do offer a free, basic membership level in the LAB. If you buy any course independently, you will get that account. We also now use it for distribution for our lead magnets across this site. The free member level is highly limited and only provides access to a few, specific things. All of the content reserved for full members is locked down. When you sign up for the LAB via this page, you will be getting a fully unlocked LAB account and everything inside our LAB training portal will be unlocked for you instantly.

Will this work for me if I'm starting from scratch?

Absolutely. In fact, starting from scratch is perfect. It is your opportunity to start from square one - with Phase 1 of the Roadmap - and simply go in order. You have the opportunity to get dialed in on the things which really matter... and avoid going off into the weeds like so many people usually do when they try to figure out how to do it all by themselves.

How often do you release new content?

Typically, we are releasing new course material (either an update or a new one) each month, a workshop each month, and one office hours per month. Very shortly, we're looking to speed up the schedule for workshops and office hours - and perhaps doing some member challenges.

What skills do I already need to get the most out of the LAB?

Simply the willingness to learn and the willingness to do the work. There are no pre-requisites. THE LAB is very well suited to beginners. There are no stupid questions. In fact, often it is the "stupid questions" that are the most helpful to members and helps make sure I stay grounded and make exactly what is most helpful to you.

Do I need to be technical with Wordpress to make this work?

No. We've got some basic Wordpress training inside THE LAB. I take care to keep things as simple as possible when it comes to tech recommendations. And don't forget, the LAB has all the support you'll ever need. I've been known (many times) to record private walk-through videos just to show members how to do some particular thing. I'm good at the tech stuff, and I love to help out. I'm always here.

What if I want to cancel? Am I locked in?

You are never under any contract. You can cancel any time you want. You're always in control.

Will this work if I want to do affiliate marketing?

Sure. There are a few things you may adjust along the way, but the overall model we're building together can work just as well if you are using affiliate products instead of your own.

What happens if I am still unsure about my niche?

Don't worry, we've had many members join us who are exactly in the same boat. We've got several courses inside THE LAB aimed directly at the very beginning phases. Often, the thought process you'll go through as you go through those courses will provide some "aha moments" to firm up your market ideas. But, know this... my goal is to keep you from wasting a ton of time blindly pursuing some niche idea that might not ever work out. I'm here to guide you through it.

Can I upgrade to the annual plan at a later time?

Of course. Just contact us and we'll help you upgrade at any time.

Do you offer the option for a lifetime membership?

Can I get one-on-one coaching and support for my project?

Your LAB membership comes with multiple options for support, including the office hours, the Help Hotline, the LAB Community Forum, and more. For many members, these support options are plenty. If you would like to do a strategy call 1-on-1, you will have the option to purchase strategy call credits inside your account at a member-exclusive discount. While coaching calls are not included with membership, the discount provided to LAB members makes direct, personal coaching much more affordable than you will ever find anyplace else.

Will you help me build/fix my website?

You can get tech support via the normal, built-in support channels of THE LAB. If you really need direct, hands-on work, that option is available at an additional charge. Just like coaching calls, you can purchase Tech Service Credits inside your account at a member-exclusive discount. You can redeem those credits to have "done for you" work done on your Wordpress site.

Is all the content available right away or is it time-released (drip fed)?

You get access to everything that is currently released right away. You don't have to wait for things to be released to you. Just jump in and start. Of course, new material is being created or updated on an ongoing basis and that is released into the LAB as soon as it is ready and available to all members at once.

I am not 100% sure if THE LAB is right for me. Do you offer a trial?

I am not currently offering a trial membership. But, I don't think that's really a problem considering that:

  • Up above, there is a full behind-the-scenes video that shows you what's inside THE LAB
  • You have a 30-day money back guarantee. Which is pretty much the same as a 30-day trial, considering you can get your money back if you don't like what you find for some odd reason.
  • You can join for as little as $29 on this page. In the scheme of things, that's not much of a risk. :)

Once I become a member, where should I start?

Most people simple go to THE ROADMAP and begin with Phase 1. You can totally self-pace and skip around through the training, but the Roadmap is designed specifically to provide the pathway so you'll never feel aimless or confused on what to do next.

Get Full Access To THE LAB

There is no better time to get started than right now to become a PRO member.

You can get started for just $39/month the introductory rate of just $29/month.
This intro rate is only available for a limited time.
Cancel anytime. Hassle-free 30-day money back guarantee.

Don't like renewals and subscription plans? Check out our lifetime membership options.

A Word From Dave

I can't wait to welcome you into THE LAB and get to know you. After you fill out the new-member questionnaire, I'll be sure to reach out and introduce myself.

One thing to know about THE LAB is that I try to make it as personal as possible. Unlike some, this isn't a big numbers game to me. There are enough companies out there that treat you like a number. Not here. You will find this to be a personal, friendly experience.

And keep in mind... it isn't just about the training that's on the inside. It is about the support, too. I'm here. My job is to help you... to get you over the little speed bumps. We're in this together - all of us. That's what THE LAB is all about.

See you inside shortly.

Here's What Members Who Went Before You Have Been Saying

The BMA is a fantastic value. Such a low price for the Roadmap alone, is more than worth it. The community and the availability of David is something I would expect to have to pay much MUCH more for.

David S

For someone like me who has no prior knowledge of business or web design, the Lab has been an invaluable resource. I honestly feel like I have no idea what I'm doing, but somehow by following the steps I'm making progress. I've tried many business ideas before but this is the closest I've come to actually executing anything.

Jazmin Beaudry

David is a great coach - he honed in on exactly where I needed to improve my sales process and gave me some invaluable advice that I could put into action right away. I have been doing an online blogging business for 6+ years and I respect David's level of expertise and knowledge.

David knows what he is doing and steers you in the right direction for you - not for the next blogging business. You will get specialized knowledge and his uniquely-honed business brain will help you with your thorniest problems!

Sue Dunlevie

I love Blog Marketing Academy, as David knows what he is talking about. Before I signed up for the lifetime-membership (which was on offer at that time), I did my homework. I checked out people who offer similar services but always came back to David. Reason being: he talks no-nonsense, he is genuine and not greedy (I can tell he is not in it for the money), he does not promise miracles (like so many other bs their way to your wallets) and he charges an amount that people can afford. Most offers I saw were for rich folks and filtered out newbies. A newbie cannot afford a class for 2k USD. David also offers a model for people who have a business and want to grow it, which is also affordable. He truly goes by what he says "Online Business Coaching Doesn't Have To Be Expensive." The quality and logical approach and guidance that David gives is just awesome. Also, he is approachable, which is important. A lot of people become posh when they earn a certain amount, David is not like that. I will always recommend "BlogMarketing Academy". Always!

Stefanie T

I haven't even done anything outside of just starting the planning stages, but I can already tell this is going to be worth it! The "Step Into Your A Game" course by itself is worth its weight in gold; getting rid of all of those distractions and organizing my time better has already made me more productive!

Jessi W.

This course is pretty darn incredible. I have been floundering for a couple of years. Nothing seemed to feel right. Now I have focus and information.

Teresa T.

Honestly, hands down, this is the best product I have seen for email marketing and much more. After implementing your funnel suggestions I had a front end offer sale in less than 12 hours. I had been getting about one sell a month prior. THANK YOU THANK YOU THANK YOU!

Holly D

My Regret About The Lab

Been struggling with blogging for about 2 years and as I go through the courses it feels amazing how so many ideas get structured and crystalized.

It just feels right.

I found Blog Marketing Academy actually around 1.5 years ago and I thought it looks like a good solid course.

At that time, I just didn’t want to spend money on education cause I thought everything is out there and its free…

Fast forward 1.5 years I made little to no progress on my blog which led me to finding the Lab once again (once again by chance).

I bought it and it was the best $350 I invested.

The only regret I have is that I didn’t buy it earlier…

I would have been so much further on my journey if I went for what my gut was telling me.

Let this be a lesson to any blogger who wants to be cheap!

Artur K

Great product you have. No one else really seems to have put such a system like this that is structured like you have. Great job so far!

Cameron S.

This is a phenomenal program

This is a phenomenal program. I tend to be quite "airy" in my nature, "going with the flow" and enjoying whatever is next as much as possible, but it often getting me in trouble when it comes down to having real, consistent results and not constantly struggling to make something happen when I am up against a deadline. This program has helped me create a real, straight-forward plan and gave me the tools to work the plan in a way that will clearly help me realize my dreams. Thanks David.

Brandy McCanns

This was an awesome experience! I tend to sometimes become directionless during my day and end up in a state of overwhelm. The tools I received from this course are very easy-to-implement tools that I am excited to use and now I feel I will be able to manage my time with much greater ease. Thanks David!

Brandy McCanns

The thing I appreciate most about Blog Marketing Academy is the absence of the hype and b.s. so prevalent in the online business space. David doesn't spend time telling you how you will live on the beaches of the world. Instead, he shows you how an online business really operates, how you can set real-world expectations, and he gives you the action steps you need to take in exactly the order you need to take them.

Martin Gur

The Lab is awesome! I really like the Roadmap because David gives you just a few things to focus on at a time so you don't have to worry about what to do next. Before the Lab I didn't have much of a strategy for building a business, and I really like how BMA gives you a step-by-step approach. Try it out!

Parker S

I love the straight forward simple approach to how these courses are laid out! there's no fluff, just facts and steps to get you closer to where you want to be!

Shandi J

Amazing! The most comprehensive tool to develop your blog. I wish I found it 2 years ago.

Just been here for one week and only yesterday started on a course that is mostly aligned with my current goals

Definitely worth the price. You will save so much time and energy and stress that is not even funny. I wish I joined 2 years ago, my blog would be miles ahead...

Artur Kot

David knows his stuff and has a gift for delivering his educational experience in a way that anyone can digest and implement. He also has a rare ability to both help you maximize your profits as quickly as possible while always stressing that the only way to do that is by providing real value to the audience you serve. David proves that integrity and profitability need not be at odds!

Alex B

I'm only 5 days into my training, and I already feel like my money is well-spent, even if I were to stop now. I have been inspired and am thinking more deeply about my chosen niche than I would have otherwise. I also have a clear pathway on which to walk moving forward, and that is truly priceless.

Meg Sorensen

I think the best thing about the Lab is that David has broken down a really big thing (turning a blog into a business) into it's small component parts and made it manageable and actionable. I find myself feeling in control of my progress and confident of success without the feeling of overwhelm that's plagued me for years when it comes to online business.

James G

The Lab's value is unlike anything else I've ever found.

The Lab is awesome! The Lab's value is unlike anything else I've ever found. I'm building my online business on the side while I work a full-time job. My employer provides me with free access to a huge Lynda training library full of courses on online marketing, so I have experience with other programs to compare the Lab to. I can honestly say that what David is offering is far superior!

Parker S.

The Lab is literally a godsend. I don't ever say that about anything, but I truly believe it. I have been knowing that I need to build an online business for a while now. I've been tutoring in person with a lot of success but have hit limits on how much I can feasibly grow my business when I only have so many hours in a day. Expanding into online offerings has been what I know I need to do. But having the motivation and even the confidence that you can do something well isn't always enough. You need coaching. You need someone who's been down the road already and is willing to share their expertise. That's David and the Lab. Obviously he is running his own business and wanting to make a living at it...but he's not "in it for the money". He's present, he's personal. He's an actual coach for his members. That's priceless. And the content is fantastic. Covering nearly everything you'd need to get a business up and running, from the quick start boot camp, to lead magnet creation, to Facebook ads, to overcoming the mind games and habits that keep people from just doing it. Join.

It's worth the investment. It will be the kick in the pants, the inspiration, AND the guidance you need to succeed. I've established a solid business growth plan. I've created lead magnets with potential. And I'm MOVING.

If you've been wandering around the internet trying to cut and paste knowledge and how-tos from all kinds of different sources...stop. Join us. The amount of value in this Lab is so worth your money. The videos and worksheets and courses alone are worth far more than the $35 price tag. Add David's personal involvement into the mix, and you've got a priceless investment that will bring doubt.

Matt Hallock

I am so glad I found the Lab. It is EXACTLY the support I need to make progress in figuring out my own product and marketing strategy. The Lab's approach is different from any other course I've seen and it really speaks to me. The information and modules provide valuable information and tasks. I feel like I have all the support I need to refine and revise my idea into something that has the potential to be successful.

Jean Bahls

Everything is set out in a very well organized manor guiding me through the process. So far this is the roadmap I needed.

Ross K.

There are so many courses in the Lab that cover even more than just blogging. As an example, the Facebook Blueprint course could be used for any type of business. The value for money when signing up for the Lab is exceptional and is far better than a lot of other courses I've seen.

Tracey C

David's consultation call was very friendly, informative and useful. He was happy to answer a myriad of questions honestly and with a great depth of knowledge and experience.

Don't hesitate to book a consultation call. It will open many doors and give you a fresh perspective on your blog and/or business.

Rury Galbraith

I've spent the past 5 years doing a bit of this and a lot of that with no real plan in mind. BMA has changed that! It's given me the clarity and step-by-step strategy to finally turn my blog into a profit stream for my coaching business. Thanks, David!

Jan M

The Lab is awesome!

The Lab is awesome! I've done a total 360 on the way I've been thinking about my website, and this is a great thing! My traffic, opt-ins, and sales have all gone up in a relatively short period of time!

Parker S

The Lab is an incredible resource. The quantity and quality of the content is definitely way above what you'll find in most online training material. The roadmap alone (to guide you through the material) is worth double or treble the price of your membership. I love David's no BS approach am delighted with the progress I'm making so far.

James G

The lab is awesome! It is great for anyone beginning or even a seasoned website entrepreneur starting a new business. I have especially appreciated the road map for keeping me on track as far as the next thing to do and not getting stuck in overwhelm. Thank you David

Darlene Niemeyer

I've been blogging for almost 4 years now, and I can say that this course is, without a doubt, the best course for making money with a blog.

Joe Liverman

I have been following David for several years and it just got to the point where I could no longer resist joining the Lab. David is a very patient and precise Instructor and has laid out the Blueprint for any Level of Member so as they can get their own direction.

Abi C.

Get Full Access To THE LAB

There is no better time to get started than right now to become a PRO member.

You can get started for just $39/month the introductory rate of just $29/month.
This intro rate is only available for a limited time.
Cancel anytime. Hassle-free 30-day money back guarantee.

Don't like renewals and subscription plans? Check out our lifetime membership options.