The Perfect Blog Blueprint

Step by step, element by element, page by page... we will build not just a blog, but a strategically engineered content marketing environment proven to generate leads and sales.


20 Years Of Trial And Error On Hundreds Of 
Blog Layouts Has Led To This

A blog is a POWERFUL marketing medium. For an online business, it is the best foundation you can have. Even for an offline business, it can serve as a highly efficient marketing tool.

But, the thing is...

It will only work if that blog is designed according to proven best practices.

It can't be just a blog... it must be a strategically designed content marketing environment.

Every page, every element, every widget... all of it put there (or left out) for a reason. Just because a theme comes a certain way, or there's a plug-in to introduce some feature... doesn't mean it should be there.

Over the course of 20 years of blogging as the basis for my business model, testing hundreds of different designs, features and elements in a variety of different layouts, I have determined that there are certain principles that work better than others.

In other words, there IS a blueprint for the perfect blog.

This doesn't mean your design must comply with a specific look and feel. Within this blueprint, there is indeed much room for creativity. However, there is a framework that I have found works.

If you're just blogging for fun, then by all means... do whatever you want. But...

If you want your blog to generate leads and sales...

... if you want your blog to be efficient in converting even fairly small quantities of traffic into email subscribers...

... and if you want your blog to rank in search, load quickly and, in short, fuel your business...

... then I encourage you to put your blog together based on the principles of the Perfect Blog Blueprint.

Our New Course Outline

The original Blueprint is being fully updated and expanded for 2019. We keep things up to date.

This course includes...

  • 32 video lessons
  • Downloadable MP3s for "on the go" training
  • Downloadable worksheets to assist
  • Lifetime access to all future additions and updates

You Will Discover...

  • The perfect blog layout
  • The ideal site width, content width and spacing
  • The best fonts, font size and line spacing
  • Pros and cons of a blog sidebar (and if you do have one, which side should it go on? Left or right?)
  • The contents of your sidebar (and what should be avoided)
  • The best locations for your opt-in forms, ranked in order or highest conversion
  • What should (and should not) be included in your navigation menus
  • What an optimized homepage looks like and what's included
  • The formula for a perfect about page
  • Building the perfect contact us page (and how this often ignored page can actually help you drive sales if set up right)
  • The most valuable pages on your whole site... and what to do with them to maximize impact
  • How to strategically engineer your blog's branding... and build that brand into the very layout of your site
  • How to determine your unique value proposition and "hook"
  • The psychology of blog color schemes... so you can pick the right colors for your business and not only what "looks nice"
  • How to effectively utilize blog comments to further your marketing aims
  • The point-by-point anatomy of the perfect blog post
  • How to optimize the site speed (very important for SEO today)
  • How to fully integrate your blog into your overall marketing stack (with tracking and tags)

Will You Be Able To Implement The Blueprint
Even Without Technical Skills?

Many of my customers don't have the nerd cred. Many find themselves feeling as if they have to accept whatever their theme provides them because they lack the skills necessary to change it.

These days, however, those barriers are much, much less. See...

There are now numerous page builders available for Wordpress. My personal favorite (and top recommendation) is Thrive Architect. However, there are others such as Beaver Builder, Divi and Elementor (among others). Even Wordpress itself now ships with a new editor called Gutenburg. While we're still in the early days of that one, the point is... it is becoming easier and easier to implement this blueprint even without any coding or HTML skills... or without an expertise in Photoshop.

As long as you're willing to install the right tool, you will be able to implement this Blueprint.

Furthermore... as a student of this course, you will have access to a special tech support request form. It is built right into the course. The point is this...

If you run into technical difficulties or confusions implementing this Blueprint, just ask for help using the built-in support line. We'll jump in and assist you in getting the answers you need. While I can't promise we'll jump in and do it for you, we'll be there to help you do it until it is done. 

This Blueprint provides much room for different designs and different tastes. What we're focusing on is the larger picture of best conversion practices and what works as a general framework.

I guarantee you... you can do this. :)

Your Re-Launch Bonus Package

When you lock in your lifetime access to the NEW version of the Perfect Blog Blueprint during our re-launch window, you will be locking in a bonus package that is worth more than the whole course...

Personal Blog Tech Support

Built right into the Blueprint will be a tech support line. Have any issues implementing The Blueprint? Ask and we'll help walk you through it. You'll have somebody who knows what they're doing there to back you up.

Live Q&A Office Hours Session

You will be invited to attend a live Q&A session right inside the LAB's Live Training Room to answer any question, get live feedback on your blog, and more. You will also have plenty of opportunity to participate even if you can't be there in real-time.

Personal Blog Evaluation From David

You will be credited with a personal blog evaluation from David. He will do a full, private video walk-through of your blog and give his recommendations for what he would do with your blog if he were running it himself. This is a $150 value.

This bonus package is worth more than the entire course - but you will have to lock in your access before our re-launch window closes.

All Our Courses Include...

Speed Learning

Short on time? No problem. All  video lessons can be watched at 1.25x, 1.5x or 2x the normal speed.

Mobile/Tablet Friendly

Every lesson in our courses are optimized for all devices. Watch it anytime, anywhere on your terms.

Bite-Sized Lessons

No overwhelming 1 hour lessons. Video lessons are broken up into digestible chunks so you can work it into your life.

Learn On The Go

All our courses are transcribed and accompanied by audio versions. Learn your way - and on the go.

Personal Support

Support is handled in-house, and David will personally answer student questions. Send in a question and we'll get back to you within 24 hours. 

Money Back Guarantee

Try any course for a full 30 days. If you don't completely dig it, send an email to our support and we'll promptly refund your purchase.

Lock In This Special RELAUNCH Package Of The Perfect Blog Blueprint

After this relaunch week, the normal standalone price for the Perfect Blog Blueprint (without LAB membership) is going to be set at $149. And when people buy it at that rate, they will not be receiving the bonus package that you will get today.

When you enroll today, you will receive:

  • Lifetime access to all training material of The Perfect Blog Blueprint
  • Automatic access to all future updates, additions and revisions
  • Access to the built-in tech support line for this course (so you can get any help needed to actually implement the framework)
  • Access to the live Q&A session to accompany this course (as well as the recording after the fact)
  • An account credit for a Personal Blog Evaluation that you can use any time you like ($150 value)

And instead of paying the normal price of $149, you can secure this entire package for just $99.

But, our relaunch window CLOSES on May 24th.

Click the button below to choose the best option for you and get started now...