- What makes the difference between blogs that are easy to monetize... and those which are hard.
- The "map" to use to find tons of content ideas - as well as product ideas
- How traffic has changed immensely on today's internet - and how you're screwing yourself if you are still depending on the old techniques only.
- How you can turn traffic into a lever that you can control - easily and predictably
- The exact layout of the business machine which sits beneath your blog - and generates revenue 24/7
- How to turn blogging into a high-leverage activity, rather than a time-sucking activity which is under-recognized
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