This is Day 2 of the 30 Days, 30 Killer Wordpress Plug-ins Series.
It is a blog marketing basic that you don’t want to have a blog post floating out there without a call to action of some kind. You want to get the reader to DO something… that’s kind of the point as regards using a blog as a marketing tool.
You’ve probably seen many people who use call to action boxes beneath their posts. For instance, I’ve seen many people who use and advertise the Genesis Framework use call to action boxes to promote it. Darren Rowse from ProBlogger has a static call to action which advertises Genesis which appears after ever post. Chris Brogan does the same thing on his site.
I do as well, although instead of having a pre-set ad for Genesis, I tend to advertise my own products. You’ll see one right below this post, for instance.
The plug-in I use to do that is called Magic Action Box.
Now, Magic Action Box isn’t just for the kind of calls to action I mention above. It can also be used for:
- Opt-in forms
- Social media sharing boxes
- And (of course) sales ads.
And, coming up in a future release, they’re promising full integration with Gravity Forms, which is going to lead to some FANTASTIC capabilities.
Here’s a video where I can show you around the plug-in:
Some of the things you can use this plug-in for are:
- Have TARGETED calls to action beneath posts, so that the ad being shown is directly relevant to the content they just read. This is good for click-through conversions.
- By editing an existing call to action box, you can incorporate time-based offers throughout your site. When the offer is over, just edit the action box.
- Place an action box for an affiliate product underneath a post which shows them how to solve a problem using that product.
- Give people targeted opt-in boxes, so the offer to opt into your list is directly related to what they just read. Higher opt-in rates.
Now, a few notes you should know going in:
- The opt-in box functionality has built-in support for Aweber and Mailchimp, but if you’re using something else, you’ll need to use the “Other” option and paste in your code that way.
- There are several nice pre-designed box templates, however you can also make your own. As you would expect, though, making your own design may require a little geekery.
Overall, a fantastic plug-in, and an awesome addition to anybody engaged in blog-based online marketing.
You have two options to check it out for yourself:
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