Mentoring

Personal Mentoring and Coaching

When I was in school, I had this Spanish teacher. He was an older guy. Looking back at him, it was pretty obvious that he had been teaching for quite some time. And he was considered to be a bit "blunt" at times... and a little "old school" in his ways.

He wasn't the most popular teacher in the school. He was direct. And he didn't hold back on saying what he thought and talking about the right example. He was effective, though.

It's funny, but I respected him more than most of my fellow students. I appreciated that he was a straight shooter. He asked the right questions. And he didn't just allow students to do their own thing or not take things in class seriously. He was there to teach kids Spanish, and by God, that's what he was gonna do!

To me, I think that's the kind of presence that is often needed and can truly make THE DIFFERENCE when it comes to starting and growing your own business. Somebody who isn't there to blow smoke or tell you what you want to hear, but instead will hit you upside the head (proverbially speaking, of course) and say "NO! Don't do that. Do this instead."

... thats what I do. 🙂

I've been in the world of blog-based online business for close to 20 years now. I know full well that there's not many people who can say that. I'm not flashy. I'm not big on buzzwords or chasing the latest fad (since I've seen so many come and go). Instead, I just focus on implementing those core basics that are often forgotten. On keeping my students out of the weeds. And making measurable progress.

Now, I offer "coaching at scale" inside The Lab. This is our private member training site where you can self-guide and self-pace through everything - and get the help and support you need to make things happen. But, being a membership site, it is done at scale in a group environment. And that works for most people.

But, there are those few who desire the more personal touch. Who would like to work with me 1-on-1 a regular basis. So, I've put together the option to do that.

These coaching options are decidedly more expensive than the option Lab members have to book one-time calls with me. The reason is my level of personal involvement. A one-time call does not require any preparation on my part, nor any followup. I just show up and talk with you for an hour. Coaching is decidedly more time-intensive for me since it involves me doing my homework on your business, following along with you... and basically taking an active mental role in your business growth.​

Space is definitely limited. In fact, I will only take (as of now) 5 clients at a time. This is because most of my time is spent delivering to my Lab members. And if I'm working with you directly, that's obviously time I can't spend on the rest of my business.

So, let's talk options...

A Few Important Criteria

I need to make sure that we're the right fit to work together. You will need to fill out an application to get started, but a few quick "heads up" things to bear in mind...

  • You must be willing to work hard. Not just say you will work hard, but actually mean it.
  • You really do need to have time to work on this project. If you only have a few hours per week available, then you either need to be INSANELY efficient during those few hours, or this simply won't work.
  • You need to have a budget here. My rates for coaching are not cheap - and that's on purpose. But, you also need to have a budget for things like paid advertising if you want to really make this work. If you're just scraping by right now, please just join The Lab. The Lab is meant for people on all budgets. My coaching is not.
  • You need to respect my time. Hiring me as a mentor does not mean you command my schedule, dictate when we speak, or can expect instantaneous replies to your emails. I'm not "on call". I will be available to you - obviously. But, I just want to set those expectations here upfront. And I have no problem firing clients who I don't want to work with.

All set? Alright...

Option 1: "Take Me Under Your Wing"

$750 / month. (3 Month Minimum)

  • Includes 1 private 1-on-1 call per month via Skype or Phone. During this call, we will go over every pain point in your business and engineer a plan of action for you to follow. At the end of the call, I will summarize things into a private email, along with your homework items, and send it to you to be completed before our next call.
  • Weekly Check-Ins. Each week, I will proactively reach out to you via email to see how you are progressing on the targets we've set. We can iron out any roadblocks that may have come up.
  • Reasonable Email Access. My coaching clients have direct access to me without going through support first. I have a special email address just for coaching, with a direct pipeline to my iPhone. Point is, coaching clients have "first dibs" on me replying over anybody else.

All coaching clients also receive full LIFETIME membership to The Lab. The training inside The Lab will be very relevant to what we do together and when something in the Lab will save us "phone time", I'll direct you to it. If you are currently a Lab member, we will upgrade your account to lifetime and cease renewal payments.

Option 2: "Done With You"

$1,500 / month. (3 Month Minimum)

  • Includes 2 private 1-on-1 calls per month via Skype or Phone. During this call, we will go over every pain point in your business and engineer a plan of action for you to follow. At the end of the call, I will summarize things into a private email, along with your homework items, and send it to you to be completed before our next call.
  • Weekly Check-Ins. Each week, I will proactively reach out to you via email to see how you are progressing on the targets we've set. We can iron out any roadblocks that may have come up.
  • Reasonable Email Access. My coaching clients have direct access to me without going through support first. I have a special email address just for coaching, with a direct pipeline to my iPhone. Point is, coaching clients have "first dibs" on me replying over anybody else.
  • Reasonable Technical Support. The technical side of this business is a thing. Some people are naturally good at it and others aren't. On the "Done With You" level, you're going to also have my direct support in implementing the things we discuss into your business. Doesn't mean I'll build your business for you, but it does mean I'll help with technical applications such as opt-in setup, site design adjustments, landing pages, membership sites, etc. Either I will personally help you with it, or I'll get somebody on my team to do it.

At this time, the "Done With You" coaching option is the top-shelf option for Blog Marketing Academy. And that's because this is a combination of coaching AND execution help. 

All coaching clients also receive full LIFETIME membership to The Lab. The training inside The Lab will be very relevant to what we do together and when something in the Lab will save us "phone time", I'll direct you to it. If you are currently a Lab member, we will upgrade your account to lifetime and cease renewal payments.