Building A Content Marketing Plan

This is an important course. And here’s why…

In our line of work as content producers, it is really easy to get onto what I call the “content hamster wheel”. It a never-ending assembly line of content, driven primarily by the calendar. But, in most cases, that content isn’t really growing the business.

This course goes to the very heart of how to make your content strategic. How to evolve from a blogger to a content marketer.

It is one thing to say we need to create good content. “Epic content”, some say. And people even debate how frequently they should post. But, all of that just lends to turning blogging into a massively time consuming affair.

The STRATEGY behind your content is way more important than it’s frequency.

To that end, I present the Building A Content Marketing Plan training. In this course, we will be covering:

• How to translate your content plan into your actual revenue targets
• The step-by-step plan to creating your content marketing plan and calendar
• The reader “awareness ladder” and how to strategically target your content to move your readers up this ladder
• The specific content types and media for moving your readers through the steps of this awareness ladder – and ultimately to sales and revenue
• How to plan out and insert new lead magnet releases into your content plan
• How to interplay different content formats together to all back up your promotional campaigns
• 5 Content Types…. and when to use them
• How to handle “in between” time between marketing campaigns… and what to do with your blog in this timeframe
• The order of priority of where most of your content time should be spent
• 4 specific members-only tools to help you create your own content marketing plan
• How to automate your social media accounts to get more traffic, yet not lose the personal touch
• 5 Strategies for systematizing your content creation so as to get more done in less time
• The 80/20 Rule of Content Creation

This course isn’t about how to create content. This is about the overriding STRATEGY that brings it all together and ensures that the content you create has a reason to exist and actually grows your business.

In the end, I expect students of this course to assemble a content marketing plan for at least the next quarter. Doing so will fundamentally transform the way they approach their blog.

See you inside the course, on the first lesson.

I’ll put it to you simply…

There’s a pretty good chance that your blog content, social media updates, and even emails to your list are NOT driving your business forward as they should.

If you find yourself sending out new stuff just because of the calendar… or because that’s just “what you’re supposed to do”, then I can all but guarantee that you’re losing out on a lot of opportunity.

Simply put, content just for the sake of content doesn’t do very much good. It feels like a waste of time – and that’s because it is.

This is why so many blog owners end up feeling like they’re writing and publishing for no reward. It is like blogging on a hamster wheel.

It’s The PLAN Which Makes The Difference

If you drive your content by an actual strategic plan, then everything aligns. Your content is in line with your growth and revenue goals.

And we’re not just talking about content calendars!

A content calendar is a big help, however merely plopping blog posts onto different calendar days is not what we’re talking about.

Move up a level from that and we’re talking about the overall strategy.

We’re talking plainly about the difference between run-of-the-mill blogging… and true content marketing.

It provides direction to your blog posts, your videos, your emails, your social media updates. All of it… in perfect alignment… all geared toward furthering your business goals.

Sounds great. But, can be easier said than done. I know from experience.

Which is why I crafted this course…

Say Goodbye To Writer’s Block And Quotas… And Hello To Calm, Focused, Planned Content Which Pays

Building Your Content Marketing Plan is a course that I created from my nearly 2 decades of experience powering businesses with blogs and email lists.

I haven’t always done it right. But, those mistakes led to real experience of doing it effectively.

With this course, we’re going to talk about true strategic content marketing. We’ll start with how content actually works to create buyers, then move into strategic planning for meeting your particular revenue goals. We then reverse engineer that into the content you need to make it all come together.

This course will walk you through how to make your content actually work for you.