A very high percentage of blog owners seek to monetize their blogs. They want to generate reliable revenue and make money doing what they love. But, while most bloggers waste their traffic by littering their site with banner ads to try to monetize, that's just not what works best.
Around here, we're seeking to build real businesses. We want to build a business which happens to have a blog sitting on top of it. The difference is... everything.
An overview of the top 11 blog monetization strategies, ranked in their order of what works. These are your best ways to monetize a blog in 2020.
What does a real blog monetization strategy look like? What’s the business model? This guide will walk you through the business model to make money blogging, step by step.
Turning your blog into a membership site is pretty much my favorite business model. While best known for the potential of recurring revenue, the membership site model lends itself to any sales of digital products or services and, in essence, turns your blog into a digital store.
In order to make money with your blog, you need to learn the skills of online marketing. Crafting compelling offers and being able to sell them is something you will need to do... whether it is your own product or an affiliate offer.
Blog Monetization: Myth Versus Reality
The word "monetize" gives the impression that you build the blog, THEN you do some series of things to somehow extract money from it. That's bullcrap. Doesn't work like that.
You probably have never seen some store owner who built the store, THEN sat there like an idiot and tried to figure out how to "monetize" that space. This is exactly backwards of reality.
Making money from a blog is really no different than making money in any other form of business. You must provide something of value to a group of people who need or want it in exchange for money.
The "gurus" often give the impression that things work differently online. That you can execute certain tricks and hacks. Or that you can merely post a lot of blog content and easily monetize using banner ads or affiliate links. But, the reason that doesn't work so easily for most bloggers is because they're forgetting that they have to offer something of value people actually want.
If you want to make real money as a blogger, you need to not think like a blogger. You need to think like a marketer. You need to think like a business owner.
A blog is not a business. It never will be. But, what a blog is is a really, really effective marketing vehicle (if you do it right). If you use it to market YOUR business, it can make you a helluva lot more money than if you use it to market somebody else's.
It is way easier to sell your own product or service on your own blog than it is to sell somebody else's. Selling somebody else's product as an affiliate seems like a great shortcut. And, don't get me wrong - affiliate marketing can be a nice income stream. But, you have FAR more leverage and flexibility if you create and sell your own product or service.
Avoid The Common Mistakes
Truly building a blog-centered business is not necessarily for everybody. I see a lot of people start up blogs to make a few bucks and get sucked in by some of those false promises.
- Starting a blog based only on your passion. This is incomplete advice. Your passion can help you with motivation, but how passionate you are makes no difference at all on how well it'll work as a business.
- Starting a blog in an area you're not equipped to offer any real value in. Starting some "me too" blog in some market just because you know there's money in it, but you don't know what heck you're talking about. How's that going to work? For instance, starting a "make money online" blog when you've never made a sale on the internet. You're going to get demolished doing that.
- Confusing a "niche" for a "market". A niche is something you talk about. A market is a group of people who want to solve a problem or fulfill a desire and they're willing to buy something to do that. You need to choose a market. A "niche" could be something like politics, but you're going to have a tough time building a business in that one.
My job here at the Blog Marketing Academy is not necessarily to show you how to "monetize" a blog. That's the language many use, so therefore I have to use it, too. But, let's be clear...
The focus here is on building a real online business.
Based on real fundamentals.
And then we're using blog-based content marketing to fuel it.
If you're ready to get started with this and leave the fluff and BS behind, then that's what we do here at the Blog Marketing Academy. We've got a lot of content here on the blog to help you out, but of course we've got an entire library of training on every step of it inside THE LAB.
Developed for members of THE LAB, this Offer Planner will help you brainstorm the various parts of your offer - and develop an offer that is much more likely to sell well and generate the revenue you want.
This worksheet will walk you through a series of questions to help you think through the offer most likely to convert for your audience. It will help you with your copy, your features, how you will handle objections, pricing, bonuses, and more.
Get This Resource PLUS Community Access, Additional Resources, And A Complementary Subscription To THE EDGE