Setting Things Straight About “Nano Continuity”. Is It Hype?

So, as my readers know, I've been promoting Ryan Lee's Nano Continuity product for the last week or so. During that time, I have observed some comments that are a bit off the mark, IMO. Some are just looking at this as more hype - slapping a new label on something and acting like it is something new. Others seem to think the entire world has changed. Others seem to think a nano continuity program is merely slashing your price. I never promote anything I don't believe in. I'm not a hypey guy, either. So, I'm going to use today's post to clarify some things about nano continuity. Sound good? OK, then. :)

So, as my readers know, I’ve been promoting Ryan Lee’s Nano Continuity product for the last week or so. During that time, I have observed some comments that are a bit off the mark, IMO.

Some are just looking at this as more hype – slapping a new label on something and acting like it is something new. Others seem to think the entire world has changed. Others seem to think a nano continuity program is merely slashing your price.

I never promote anything I don’t believe in. I’m not a hypey guy, either. So, I’m going to use today’s post to clarify some things about nano continuity.

Sound good? OK, then. 🙂

Nano Continuity is Not A New Concept

All it is is a recurring monthly program with a small price tag. As Ryan has defined it, less then $5 per month.

But, this isn’t a new idea. Many, many sites have implemented this model and did so years ago. Ryan just happens to be the first guy to give it a brandable label and introduce it as a unique concept.

It isn’t the concept which is new. What is new(ish) is how the world is adjusting so as to lend more credence to the idea. I talked about how the Apple pricing structure for iPhone apps is re-training people to be accustomed to small micropurchases of content. Apple recently released their subscription billing model which is, in essence, nano continuity. Not only that, but the world economic condition has also shifted mindsets.

So, what Ryan is getting out in front of – and what I’m helping YOU get in front of – is the fact that external conditions are creating an adjustment in how we approach some of these older online marketing concepts. I think this is a case of good timing.

Nano Continuity Is NOT Price Cutting

I think this might be one of the biggest misconceptions about this model. Simply put, it would be marketing suicide to take a higher priced program that is truly worth the higher price, and simply slash the price to turn it into a nano program. That’d be simply idiotic.

You’ve really got a couple of different angles I’m seeing here:

  1. Most of my audience is in a position where they either offer a cheap ebook for sale, or they plan to. In this situation, I strongly encourage you to consider a nano continuity model. The best way to do it is to offer that ebook as a front-end offer, then either bundle or bump them into a nano continuity model as a value-add.
  2. If you have a developed sales funnel and/or higher priced products, do NOT turn them into nano continuity without a damn good reason. A better model would be to (if it makes sense) introduce a nano continuity model as a separate offer. Then, you will use it as a value-add upsell or downsell to existing products.

In other words, you use nano continuity where it makes strategic sense to do so. I think a LOT of people could stand to build it into their sales funnels.

A Nano Continuity Program Still Takes Work

When I first started promoting this product, I referred to it as the future of blogging income. I meant it. See, today, the de facto method of making money with a blog is banner ads. This model alienates the overwhelming majority of bloggers who put out great stuff, yet only pull enough traffic to make a couple bucks per month with Adsense. If they’re offering real value with real solutions for an audience in need, then a nano continuity program is a MUCH better approach to monetization than Adsense.

That being said, it isn’t for everybody. And that’s because it still takes work. You have to offer value in your continuity programs, and Ryan actually discussed the 4X rule in his program – the idea that you should deliver 4X the value to the subscriber than they pay. At a minimum.

You have to be ready and able to deliver 4X value. If you’re not, then continuity will be a bad fit. This isn’t the same as writing an ebook one time, then hope for the best with it. If somebody signs onto a nano continuity program that you offer, you still need to provide value to them. Just because it is cheap doesn’t obfuscate that requirement.

On the flip side, I think some people think that the things people offer in higher priced programs are the only way to do things. Once again, that is an incorrect assumption. A higher priced program is still subject to the 4X rule, so if you’re going to charge $97/month, you better deliver like crazy. But, you do not have to deliver the same quantity of value in a nano program. If you’re not OK with this idea – if you think that everything you produce has to be the most awesome thing ever – then nano continuity might not be a good fit for you, either.

Once again, it isn’t for everybody. You use it when it makes sense for you and your strategy.

The Strategic Value of Nano Continuity

I’m going to talk here mainly to those of you with more advanced marketing chops, perhaps with more advanced and developed sales funnels.

You simply have to consider the strategic value of a nano continuity program before jumping in. It is true that, on the whole, low-ticket buyers can be more hassle and more work than higher-ticket buyers. Typically, when you charge more, you’ll get a better customer. So, a very legitimate concern would be that you’re simply opening yourself up to an army of high-maintenance complainers.

It is all about setting and managing expectations. When you have a more developed funnel, it is easy to position a nano program as what it is – a form of ongoing connection which is automated. You’re not going to get any 1-on-1 attention as a member of a nano continuity program. It is designed to be simple, ongoing, and maintenance free (as much as possible). Use an automated system to allow people to easily cancel themselves. If you don’t want support questions, there are ways to manage that.

But, here’s the other thing…

A nano members list is a BUYER’S LIST. And a list of buyers is a much more valuable list than a public opt-in list with a free ebook offer. You feeling me?

So, here’s what you do…. you use a nano offer as a strategic upsell bump, or a downsell offer. You do this with complementary products in your sales funnel. You can also offer it as a stand-alone, but what you’re really doing is building a pre-qualified list of buyers.

I hope more advanced marketers can see the value of that. This isn’t about low-balling your price structure.

Final Thoughts On The Product

Some people have commented on Ryan’s upsells. Yes, he offers a few upsells in the checkout process. Can you blame him? It is a $37 product and he’s paying half that to affiliates. So, to those of you complaining about the upsells – gimme a break, people. If you don’t like it, simply press “No”. A much better attitude would be to watch how he upsells and learn from it – rather than bitching.

Another thing… Ryan covers the model very well, but this is not a hand-holding course where he’s going to talk you through setting up your site. He covers everything from the most simplistic setup to more advanced setups, but he doesn’t make the choice for you and he’s not going to walk you through it in detail.

The product is solid and a damn good value. I highly recommend it to you. The purpose of this post is simply to make sure that you’re making a good decision for yourself.

My bonus offer remains, but it ends on March 18th. If you buy Nano Continuity through me, simply forward me the receipt. I will be setting up a private email group (powered by Google Groups) for us to engage in a remote mastermind group on nano continuity. I think it could prove to be a valuable resource as you implement the information and set up your first nano continuity program.

Click To Pick Up Nano Continuity for Only $37 – Before March 18th.

 

 

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