Issue #409

My Pivot To Tech Services. How Has It Been?

August of last year, I was sitting in a campground, in my RV, in Boone, North Carolina. And I recorded a video.

Real Talk On Recent Pivots At The Blog Marketing Academy (And Why)

I talked about some changes I was going to be making with the Blog Marketing Academy. And a massive part of that was going to be a shift from a 100% focus on courses and instead more fully embracing doing website tech services.

In terms of content, I was going to get more techy. I said:

The focus remains on building businesses and the systems that power them. I will still be talking about business, entrepreneurship, conversion, and the like. However, you will definitely see (and have likely already seen) a stronger technology element to it. You will see me continue to talk about Wordpress, themes, plug-ins, online business tools, etc.

And I just embraced that I am doing service work. Basically, I take all the things I’ve usually just talked about or recorded videos about… and now I actually build that stuff for clients all the time. And one of the things I love about that I said right in that post:

I love that I can get real, tangible, predictable results for them. We can both look at it, point at it, and know something was accomplished.

My goal was to make my business be a better reflection of what I want to do and where I think my “super power” is.

And, it’s funny. I had to get over the fact that, in this world of online business and the stupid “guru” game, the idea of doing this kind of work is almost frowned upon. It is “time for money”. And that’s bad, right? You’re supposed to hire grunts for that kind of stuff and make everything scalable, I guess. And there I was… basically taking on clients and building sites again.

Was it beneath me? A stupid move? Was I going backwards?

I must say, those thoughts came to my mind.

And over the last many months, I’ve had several clients of mine who have followed along with me for awhile ask me how it’s going. They knew about my “pivot”.

It has now been well over a year. And soon we’ll even be entering a brand new year of 2023. So, how’s it been going?

Yes, a high majority of my week now is spent tackling various aspects of Wordpress “plumbing” for clients. I now spend way more time doing that kind of stuff than I do creating content. That’s been a definite shift.

Because of my longtime presence at the Academy and all of the content, I’ve done no outside marketing for it. Business comes from the website and my Youtube channel, most of the time. Frankly, most people who do this kind of work do not have a web presence like I do. They just have brochure-style sites, usually.

I spend much of my day answering questions for clients (usually technical), discussing site setup strategy with people, building their membership sites, getting carts set up, getting FluentCRM sites hooked up to Amazon, setting up marketing automations, fixing up BuddyBoss sites, migrating sites between hosts, helping clients get their DNS figured out, yada yada yada. 🙂

I still create content, of course. I do THE EDGE every Monday morning. I try to create a new post and video for the site every week and I am also now going back into the archives and modernizing older content and recording videos for those, too. A content site like mine requires upkeep and I definitely spend at least a full day (often more) per week just attending to content creation.

In terms of course training, I can’t say I’ve been hitting that one out of the park here. I have several things I want to do in terms of members-only training for PRO, but I do need to devise a better time management setup for myself to ensure it gets done. If there’s anything that’s been the bigger challenge with this pivot, it has been balancing the time demands of client work with the internal work of the Blog Marketing Academy itself. This is something I intend to address as we begin the new year.

I will say, though, I feel that online courses have become commoditized to a high extent. For that reason, I do definitely like that the core of my business doesn’t revolve around trying to launch or record courses all the time. That’s a tiring business if that’s all you do.

In many ways, my business is simpler now. It feels simpler.

I like what I do. I enjoy working with clients.

Income is now a three-pronged thing, split between client services, membership income and affiliate income. And it works.

As we move into a new year soon here, some of my goals for my own business are:

  • Over time, do a full audit of older content on BMA to bring it all up to my current standards, including videos with each one.
  • Along the way, streamline calls to action across BMA to reflect the current nature of the business.
  • Implement new systems for new and updated content for PRO members and improve the marketing for the membership side of the business again.
  • Improve internal systems and likely hire to help speed up throughput for client services. Gotta move this thing beyond me if it is going to expand, clearly.

There’s always things to improve. To get better at.

In my pivot post, I said:

All businesses have to be designed to fuel the life you want to live. They need to be designed not only to serve the market, but to serve yourself, too. And, really… the business only works when BOTH of those things are happening.

And while there are always things to make better and that’s part of the fun of being a business owner, I will say… the Blog Marketing Academy now better reflects me. Warts and all, really. 😉 But, I definitely like what I do these days. And that was indeed the point.

Here’s How I Can Help…

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  • Book A Call Anytime. Via a private one-on-one call, I’ll make your business… my business. Easy peasy.
  • ONEPass – All Access Pass To Every Course In The Library. For one small one-time purchase, you can unlock every course in the Blog Marketing Academy library. For life.