TBP005: Is Your Blog Truly Communicating?

In all the talk about themes, plug-ins, retweets and pings, it is easy to lose sight of the TRUE purpose of a blog. And that purpose is COMMUNICATION.

Might seem obvious on the surface, but seeing how a lot of people blog, they don’t really get it. In this episode, David breaks down exactly what this means and how it should impact what you do on your blog.

[powerpress]

In all the talk about themes, plug-ins, retweets and pings, it is easy to lose sight of the TRUE purpose of a blog. And that purpose is COMMUNICATION.

Might seem obvious on the surface, but seeing how a lot of people blog, they don’t really get it. In this episode, David breaks down exactly what this means and how it should impact what you do on your blog.

The end result? An audience that actually pays attention to your content and responds to it. And ultimately… buys from you.

In this episode, you’ll learn about:

  • Why most bloggers don’t get ANY reaction from their blog posts.
  • Why thinking of your blog like a magazine is a mistake.
  • The communication sequence – broken down into components.
  • Why acknowledgement is VERY fundamental to your success online.
  • Specific tactics in order to “train” your audience to respond.
  • What this all has to do with marketing and making sales.

I hope you enjoy this episode. I was a little late on getting it produced.

I encourage you to take the message of this episode to heart. A lot of people dismiss these basics. They think it is “obvious”. But, then I see what they go and actually DO on their sites and it is clear that THEY DON’T GET IT. So, this stuff is NOT obvious.

Understanding the fundamental components of communication – and how you can strategically ensure each component is there in your dealings online – is extremely important and will make or break your marketing efforts – despite all the nice shiny tactics people will throw at you.

Lastly, I’d truly appreciate it if you take a moment to subscribe to the show in iTunes and rate/review it inside of iTunes. It’d really help me out. 🙂 Here’s how you can do it:

  • Open up iTunes.
  • Search for “the blog program” podcast.
  • Subscribe.
  • When you’re ready, give the show a star rating and write a short review.

Thanks for listening!

To get automatic updates of this show to your mobile device, you can subscribe here:

 

About David Risley
David Risley is the founder of the Blog Marketing Academy, a 20-year veteran blogger and online entrepreneur. His focus? Building a reliable, recurring business around his "lifestyle" and the lives of his students. He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids. David also likes to talk about himself in the third person. In bios like this one. Read his full story.
  • Brian says:

    Thanks for the info. We are planning to start a blog on our site and looking for ways of approach.

  • Thanks for a great info. This is can be an eye opener to all bloggers if they want people to respond more on what they are talking on their blog.

  • great article on truly communication 

  • thanks for giving us information about Truly communication……. i appreciate u. thanks  

  • David, you really know your stuff.  But that is not surprising having been in this place (blogosphere) for so long.  I’ve thoroughly enjoyed all four of the podcasts to date and am looking forward to more.

  • ShlomoSkinner says:

    David:
    Thanks for this series.
    I have also been bothered by the phrase “driving traffic.” I think your formulation of “attracting traffic” is much more attractive. 🙂

    • Yeah, some of the phrases people use are a little odd like that. Kind of like “mail blast”. Yeah, because people really signed up for your list so they could be “blasted”. :-/

  • Bloggers often get discouraged when their work illicit little to no response  from readers. The thing to remember is that while a post can have hundreds of readers, only 10-20% will bother to comment or share the post. That’s why a post should be written in a way that prompts readers to respond.

    • 10% is generous. The percentage that comments is actually quite a bit lower than that. Most people just spectate and it is like pulling teeth to get a response. And, over the last many months, it seems as if comment quantity has been dropping across the board – probably because people are more shell-shocked with content volume than ever before.

  • Hey man, thanks for sharing, nice podcasting..I would suggest you to insert also something write in blog cause some people who doesn’t speak english may not understand what you say. Sorry to trouble you, and thanks again.

    Elisa 🙂

  • Sabrina Glozeris says:

    Really enjoying the podcast. Sometimes things that seem obvious aren’t and you need a swift kick to figure it out. 🙂 Also, I have tried to review you on iTunes, but Apple wants my credit card to do it, which I find pointless because I’m never going to give them a penny willingly. Grrr. Once I figure it out (if I figure it out) I will happily review you.

    • Yeah, you need to have an Apple account. If you don’t already have one, no worries. 🙂 You don’t need to make one just for the sake of a review, and I appreciate the sentiment either way. 🙂

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