In order to step off the cycle of stupid, you need to have an offer. At least one.
But, what if you don’t have one yet? Where do you start? How do you know what to offer?
It starts with coming up with your perfect offer. This exercise is great for anybody, but it is even more useful for somebody without much of an audience yet.
See, if you already have readers, you can simply ask them what they want. Run a survey, ask them some questions to find out what they need and want, then go build it.
However, if you DON’T have an audience, you have nobody to survey. But, you still need an offer.
To come up with your perfect offer, you have to first get rid of all worries about logistics or the amount of work involved. You don’t want to be worrying about limitations at this point.
So, you start brainstorming and it starts with a simple (but loaded) question…
If you could create the perfect offer for a member of your market, what would it be?
They have some problem and you’re going to devise a solution for them. Realize, too, that that’s all that is needed – the solution. You don’t need to give them a big “box of crap”. In other words, you don’t have to bloat up the size of the product just to make it look bigger. Just come up with the perfect solution.
What effect will it have for the person who takes you up on your offer?
Will this offer generate goodwill toward you? Will it cause positive effects in your market?
And what is your big promise? What about your guarantee?
Again, don’t worry about the logistics of delivering it… or even whether you think you CAN deliver it. You’re coming up with the PERFECT offer here, not necessarily exactly what you’re going to create.
Answer these questions with some thought behind them… and do it on a sheet of paper.
This exercise can change your mindset. It gets you to start thinking like a business. And that’s important. 🙂