LAB COURSE

Facebook Ads Blueprint

An Easy-To-Follow Guide For How To Take Control Of Your Online Business Destiny... Using Facebook Advertising.

Facebook. It's the big kahuna of the social media world, with about 1.9 billion monthly active users... and 1.23 billion active daily users.

Yes... every single day, roughly 1/7th of the entire population of planet Earth logs into Facebook.

That stat alone is mind-boggling. And yes, pretty much regardless of what niche you are in, the people that YOU want to reach with your blog and online business are on Facebook.

What's more... Facebook is basically one big traffic store. You can literally go to them and BUY traffic using Facebook Ads.

With a pretty small investment, you can reliably and predictably grow your traffic, grow your list, and grow your revenue by using Facebook Ads to put your message right in front of the exact right kind of people for your niche.

It used to be that all this was optional. Just something the "big boys" did.

But, not anymore.

Like it or not, we live in a "pay to play" world now when it comes to traffic. Sure, it can still be done organically, but it is anything but predictable. And it isn't even free because you're spending insane amounts of time trying to build your traffic the old-fashioned way. And it doesn't always even work.

These days, the ability to run paid traffic is an absolute necessity for any online business... big, small, or just starting from scratch.

And Facebook is where much of the action is happening.

6 Reasons Why You Should Be Using Facebook Ads Now

Trying to build a business from your blog when you're just relying on whoever happens to come by is like trying to accelerate up the interstate onramp when you have no gas. It works if you already have boatloads of qualified traffic coming from your blog, but otherwise, it can feel like a hopeless cause.

Facebook Ads changes the whole game. Here are 6 specific reasons why you need to be using them...

  • 1
    It puts YOU in the driver seat when it comes to traffic, rather than relying on Google search.
  • 2
    It allows you to put your blog content, lead magnets and more in front of the EXACT right kind of people who are most likely to respond.
  • 3
    It is, by far, the quickest and most reliable way to build up an online business around your blog from scratch. Everything is MUCH quicker.
  • 4
    It brings all the necessary components of your business together, almost "forcing" you to discover the proper product/market fit for your business. And this puts you on a MUCH stronger foundation for monetization than almost any blogger out there.
  • 5
    It gives you full control not only of who sees your stuff... but what they are actually seeing. This allows you to laser target your content marketing rather than allowing people to scatter all over your site aimlessly.
  • 6
    There are so many cool, creative ways to target the right audiences and reach them with Facebook Ads that it makes online business much more fun... because you know what you're doing will actually have an impact. And even if some idea doesn't work, it is fast to pivot and try the next thing.

As a blogger for the last 18 years now, I can tell you that me telling you this is a "new" thing for me. Back when I began blogging, things were much easier. There was less distraction and you could build a blog and business from scratch without paid ads.

But, today, I'm open and upfront about this: I couldn't build a business from scratch online today without paid ads. Even with all the experience I have with organic traffic, I truly don't think I could do it today if I didn't already have a platform to springboard from.

I would be using Facebook Ads immediately. No doubt about it.

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Parker S

The Lab is awesome! I really like the Roadmap because David gives you just a few things to focus on at a time so you don't have to worry about what to do next. Before the Lab I didn't have much of a strategy for building a business, and I really like how BMA gives you a step-by-step approach. Try it out!


Jan M

I've spent the past 5 years doing a bit of this and a lot of that with no real plan in mind. BMA has changed that! It's given me the clarity and step-by-step strategy to finally turn my blog into a profit stream for my coaching business. Thanks, David!

​Course Outline

This course includes...

  • 28 training videos, over 7 hours of training.
  • All downloadable worksheets and checklists (such as the Facebook Ad Targeting Worksheet, Facebook Ad Campaign Planner and the Facebook Ad Debug Checklist)
  • Full Transcripts and Slides Downloads
  • Audio Downloads for "on the go" listening

You Will Discover...

  • The basics of how Facebook Ads work, broken down to the basics
  • How to set up your Facebook Ad Pixel
  • How to take your tracking to the next level with Conversion Tracking and Conversion Events
  • The different kinds of Facebook Audiences, how to use them... and when.
  • The 3 audiences every single blogger should be collecting immediately
  • How to turn your blog into a big collection mechanism for segmented audiences on Facebook... and do it easily
  • The 1, 2, 3 on how to use Ads to "push" people through your funnels using funnel retargeting
  • How to couple Ads with your email list to compound the effect of your marketing campaigns
  • How to properly target the right people with interest-based targeting
  • The step-by-step, beginning-to-end on how to set up a Facebook ad campaign from scratch
  • How to plan out a campaign beforehand to ensure it actually works before turning it on
  • How to scale up a campaign when it's working
  • Specific campaigns you can run, even on the smallest budgets, to maximize results.
  • 10 specific debug points on how to debug a campaign which isn't working like you'd hope
  • The "quick hits" section, with specific tactical videos on local ads, Lead Ads, Messenger Ads and much more

Get Started Now

The Facebook Ads Blueprint will put you in the driver's seat on your traffic. You'll be able to take control and turn the whole thing into a matter of math... rather than depend on "lady luck" to sprinkle some Google traffic on you.

This training is included in a Lab membership, along with every other course in our training library. Or...

You can enroll in this course separately for a one-time cost of just $97.

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