Facebook. It's the big kahuna of the social media world, with about 1.9 billion monthly active users... and 1.23 billion active daily users.
Yes... every single day, roughly 1/7th of the entire population of planet Earth logs into Facebook.
That stat alone is mind-boggling. And yes, pretty much regardless of what niche you are in, the people that YOU want to reach with your blog and online business are on Facebook.
What's more... Facebook is basically one big traffic store. You can literally go to them and BUY traffic using Facebook Ads.
With a pretty small investment, you can reliably and predictably grow your traffic, grow your list, and grow your revenue by using Facebook Ads to put your message right in front of the exact right kind of people for your niche.
It used to be that all this was optional. Just something the "big boys" did.
But, not anymore.
Like it or not, we live in a "pay to play" world now when it comes to traffic. Sure, it can still be done organically, but it is anything but predictable. And it isn't even free because you're spending insane amounts of time trying to build your traffic the old-fashioned way. And it doesn't always even work.
These days, the ability to run paid traffic is an absolute necessity for any online business... big, small, or just starting from scratch.
And Facebook is where much of the action is happening.
Trying to build a business from your blog when you're just relying on whoever happens to come by is like trying to accelerate up the interstate onramp when you have no gas. It works if you already have boatloads of qualified traffic coming from your blog, but otherwise, it can feel like a hopeless cause.
Facebook Ads changes the whole game. Here are 6 specific reasons why you need to be using them...
As a blogger for the last 18 years now, I can tell you that me telling you this is a "new" thing for me. Back when I began blogging, things were much easier. There was less distraction and you could build a blog and business from scratch without paid ads.
But, today, I'm open and upfront about this: I couldn't build a business from scratch online today without paid ads. Even with all the experience I have with organic traffic, I truly don't think I could do it today if I didn't already have a platform to springboard from.
I would be using Facebook Ads immediately. No doubt about it.
Now, you might be thinking - yes, you see the benefits of using Facebook Advertising. But... it costs money.
And yes, it does. Although you can get started for as little as $5/day.
But, here's the thing...
In point #4 above, I talk about how gearing up to use Ads "forces" you to get your business ducks in a row. You will be figuring out lead magnets which actually convert. You will be testing out offers. And you'll be doing this all much faster than you otherwise would.
The result is that, while most other blog owners out there are still riding the "content hamster wheel" and being frustrated by their lack of good traffic, you'll be actually building your list and making actual sales. You'll have your eye on the ball.
The volume in which it happens will depend on how well things scale, but point is... you'll be focusing on the things which actually matter here.
Ultimately, the cost of Facebook Ads will be a moot point because you'll be getting results from it. You'll at least be breaking even, but most likely actually profiting from it. Your net cost for Ads will be ZERO.
Reality is, your cost comes from NOT using paid traffic. I mean, unless you place literally zero value on your own time and reliability of results. The cost of doing things the old way comes in the form of lost time, lack of knowing what works, fear of failure... and constantly feeling like you're grasping at straws.
The Lab has long needed a full training course on Facebook Ads. So, this course is filling in a major gap in the lineup for Lab members.
But, I also know there are a lot of people out there talking about Facebook Ads already. Even special "gurus" that focus on nothing but Facebook Ads.
I am not going to sit here and tell you that what I'm going to cover in this training hasn't been covered elsewhere. It obviously has. But, at the same time...
My goal with all training I do is to boil it down to simplicity. And, even with all the people out there doing training on the subject of Facebook Ads, there is still a ton of confusion out there about it. For many, this is a complicated topic.
And, one of my best skills is making complicated topics simpler. I am a firm believer in the idea that information without context and understanding is essentially useless. But, WITH context and order, it becomes true understanding. Then, you can actually DO something with that information.
I come to you with this course as a kind of curator. Taking all this information floating around on Facebook Advertising and boiling it down to the simplicity. I want it to be easy to follow, step by step... with plenty of downloadable checklists you can print and just follow.