Offers That Convert

Does It Kinda Scare You A Little Bit To Put Something For Sale Online?

It Is Time To Make This Simple Again.

Does putting something up for sale on your website scare the crap out of you?

Worried about whether anybody will want what you're selling? Worried about people resenting your attempt to make money, or convict you of being too pushy?

Or perhaps it is just the typical fears and doubts that go along with it...

  • Will anybody want it?
  • How much should you price it at?
  • How do you even figure out what your audience might actually want to buy?

It can be stressing. And it seems complicated sometimes.

You get out there into the world of "internet marketing gurus" and it becomes a complicated sea of psychological tricks and "conversion hacks". It is complicated... and seems borderline manipulative.

What do you do if you just want to create a good, honest offer and have a good chance of it selling?

All The "Conversion Hacks" In The World Mean Diddly Squat In The Face Of A Bad Offer

The foundation of everything is the offer itself. In the face of an offer nobody wants, all those cutesy little psychological tactics people talk about don't matter at all.

So, we have to get back to basics.

We need to get down to the basics of actually figuring out what people want to buy.

When I set out to create this course for my Lab members, my goals were simple:

  • To make it easy to follow
  • To get as close as I can to personally guiding my students through their offer without me literally looking over their shoulders
  • To make this doable and approachable, even for people a little leery about selling anything
  • To offer multiple places for interactive help so that you're not on your own trying to figure it all out

The result is the newest addition to the training library...

New From The Academy Lab Library...
Offers That Convert

This course includes...

  • All training videos (over 3.5 hours)
  • Downloadable MP3s for "on the go" training
  • Includes multiple, printable worksheets (including the Offer Planner, Sales Page Formula Reference, Avatar templates and more)
  • Lifetime access to all future additions and updates

This course covers...

  • The Offer Creation Formula, fully detailed on how to execute each step
  • The process by which you prove that your offer is what people actually want
  • How to find out exactly what our audience needs and wants (so you can sell it to them)
  • How to find out exactly what our audience needs and wants (so you can sell it to them)
  • The step-by-step process - with scripts - on how to interview people to learn what they need and want
  • How to compile your findings into your customer avatar profile (complete with questions, worksheet and template)
  • How to outline the perfect offer for your audience
  • The complete Offer Planner to guide you, step-by-step, through the offer creation process
  • How to strategically plan features, determine the benefits and the emotional benefits to them (this exercise will really improve your ability to sell)
  • How to determine your brand promise, your offer hook, and your headline (with formulas)
  • 2 different offer formulas to guide you through the writing process
  • How to determine what to charge for your product
  • How to inject urgency into your offers (without depending on countdown timers)
  • How to script great money-back guarantees, including 13 ideas for risk reversal beyond the typical money-back guarantee
  • The mechanics of actually setting up your offer for so you can begin making sales
  • Multiple opportunities for offer feedback and help along the way, making this an interactive experience.

You'll get your offer online - and we'll help you until you do!

As with all Lab courses, you'll have unlimited access to the Community Forums, Office Hours sessions and the Member Feeback system.

You'll have all the personal help you need.

The training and documents help you do it. The support puts you over the edge.

Offers That Convert Is Available
Now For All Lab Members

Already A Lab member? Log in here then go to the Lab Library for to begin this course immediately.