In the internet marketing space, the general audience is sensitive to being pitched these days. And, those of you in other markets tend to translate your own hesitancy for pitching into the minds of your audiences.
Either way, it is a mistake. The way I see it, this is a matter of language, and one of value.
If a marketer has a habit of creating real value on an ongoing basis, then the audience generally doesn’t mind the occasional pitch. It is when that marketer pitches so often that it upsets the value proposition that the audience usually revolts a bit. Personally, I think most people could stand to pitch MORE than they do, but there are many notable examples of online marketers where they never utter a peep unless it is to sell something.
As for language, the word “pitch” often comes with some negative connotations. But, words like “recommend” don’t have that vibe.
On that note, I’ve put together a quick video where I talk about how you can “pitch” a product to an audience in a way which avoids this whole mental game about selling. Its really very simple.
Here are the highlights:
- Recommend a product in the course of showing your readers HOW to do something.
- Through proper survey and being on the pulse, you should be able to know what your audience is dying to know how to pull off. Show them. And if a product makes the job easier, recommend it.
- Make the product necessary in order to follow along with the tutorial.