If you’re reading this blog, chances are the idea of making money on the Internet is one of your goals. We all want speed, too….
If you’re reading this blog, chances are the idea of making money on the Internet is one of your goals. We all want speed, too. So, let me give you a reality check for a moment and then a way forward. You ready?
This blog is mostly for making money as a blogger. However, what makes me different as a professional blogger is that I don’t limit myself to one paradigm. The reason for this is my reality check to you:
Making money on the Internet by getting started in blogging is hard and it takes a long time.
Sorry, but I’m just telling it like it is.
Don’t take this to mean you shouldn’t be blogging as a way to make money. On the contrary, I think bloggers who are able to effectively build up their brand and their audience are in a CRAZY position to make money on the Internet. I’m an evangelist for blogging, man!
But, I’m a realist. If you go into blogging with the purpose of making money, think again. If your purpose is generating revenue, then you need to go for the jugular. You go immediately for the markets and you make an offer. You can begin blogging simultaneously if you want, but the business of information marketing is pretty different than blogging.
With that in mind, what I’m going to provide here is a quick start guide to making money on the Internet. It bypasses blogging and gets right to the point – SALES.
Getting Started in Information Marketing
The key to getting started in information marketing is testing your markets FIRST. The best way to do this is by using affiliate products. So…
- Make out a list of at least potential markets for information products. Base these ideas on your own interests and skills. What do you know how to do that others would want to know about?
- Go to Clickbank. Go to the MarketPlace and run a search. What products come up in the markets you are scoping out? Are they selling? Look at the Gravity score. The gravity indicates the number of affiliates selling this offer. The %/Referred will tell you what percentage of total sales are being referred by affiliates. High gravity scores indicate that there is a lot of activity happening in this market.
- After you have done some market research and refined your market list to 3 which have some potential, it is time to start testing. How? By selling affiliate products!
- Set up landing pages for each of the three markets. The landing page should hit the buttons of that particular market than provide a reason to opt-in. Here you are building a mailing list for that market. Set up the mailing list so that once you’ve captured the lead, the user is re-directed to a sales offer for the affiliate product. They’ll either buy it or they won’t. The idea is that you now have their email address so you can market to them over time. Which leads me to…
- Set up an auto-responder series for that market. You should set up a series of emails that will be emailed to your prospect automatically on a pre-defined schedule. Each one of these emails should speak to a certain thing which that market would be interested in, but always include the link to the offer. Set up 20-30 different autoresponder emails. They don’t need to be long and fancy. But, definitely do it because a majority of your prospects will NOT buy on the first offer, but will buy later down the road after you have built up a relationship and presented them with the offer multiple times.
- Use Google Adwords to buy traffic and send it to your landing pages.
So, what you have here is a sales pipeline for each of these markets. For each, the landing page has ONE goal: an email opt-in. Once you’ve captured the lead, they are presented an offer. By email, they’ll be presented the same offer multiple times in different ways over time via your autoresponder.
From here, it is a numbers game. You set a daily budget with Google Adwords so you don’t spend too much. You fine tune your keywords (an art in and of itself). You then closely monitor your conversion rate. If you know you’re spending, say, $10.00 per day with Google to send traffic to your offer and you are selling a $29.00 product with a 50% commission, then you would be profitable if you sold only one copy per day (you’d be making $14.50 per sale, for a profit of $4.50). This is a 45% return on your money.
However, if you fail to sell one per day, you’d be losing money. However, the thing to keep in mind is that you’re only getting 50%. So, even if you’re losing money on a daily basis this way, the data is indicative as to whether this is a profitable market. Because if you were offering your OWN product, you’d be able to keep 100% of the profit!
So, you use the affiliate product to test the market and (hopefully) make some money along the way. After a week or so, you run the numbers and see if you’re in a profitable market. And you bear in mind that even if you’re losing money, can you make it profitable by offering your OWN product instead of their’s? If the answer is YES, you create a product for that market and you sell it. Once you’ve got it grooved in, you ramp up your Adwords daily budget and you watch the profit roll in. If the numbers tell you that you’d still be losing money even if you kept all the revenue, then you abandon the market and move onto testing another one.
Where The Money’s At…
Information marketing is where the money’s at. Whether you are a blogger or not, be thinking about this. Bloggers need to realize that, while blogging can be a great business, you have to know the information marketing model to be able to strategically generate profits online.
I mentioned using Adwords above, but that’s only because it is the quickest way to generate traffic. Even if you don’t use Adwords long-term, you can use it to test a market because it is one of the few guaranteed ways to send traffic to your site. You WILL get traffic if you use Adwords, so it helps you test an offer quickly. If you were depending on your blog to send that traffic to your offer, it might trickle in so slowly that it would take forever to test the market.
Once you’ve built up a great blog in your market, you don’t need Adwords because you are attracting traffic organically. But, you need to realize where your blog fits into the marketing equation here. If you look at your blog as a tool and not the end-goal, you’re in a position to make a lot more money.