Creating content is pretty much the bread and butter of this entire business. Hell, even if you’re not doing this for business purposes, you’re still in the business of creating content.
It is what we do.
And I can tell you one thing… the WAY that I approach it has evolved a lot over the last many years.
Like a lot of things you do over time, you get better at it. You systematize it. You learn new things… try new things… and make adjustments along the way.
And that’s what I’ve done.
What Creating Content Used To Look Like For Me…
During some recent adjustments to this site, including changing up my categories, I ended up going through some of my old content on this site.
WOW, has my content changed! I almost cringe when I look at some of that old stuff I created back in 2006 and 2007, back when this site was hobbling along under the moniker of “WebbyOnline”.
I’ve definitely been through those times when I don’t know what to write about.
I’ve definitely experienced the frustration that content creation seems to take too much time… leaving little time for anything else.
I’ve definitely experienced the letdown when you’ve spent several hours creating a blog post and it doesn’t seem to get much of a reaction from the audience after it is published.
I’ve been there at that point where I felt like I was just talking to myself.
I’ve experienced that lack of direction, like I really don’t know what the hell to create that will expand the business and serve any real purpose other than simply fulfilling my own personal quota.
But, things have changed.
Over time, through trial and error, and by trying to solve problems which came up… I have a pretty well-tuned system in place when it comes to content creation.
In fact, while I still have work to do in other systems in my business, I can say for sure that the systems having to do with content creation are pretty refined today. I can do it and I can do it quickly.
I have been running a six-figure business with my blog as the primary marketing vehicle… operating that way for 10 years now… and today I can create that content in as little as 3 hours per week.
Surely, part of this is simply practice. The more you write, the better you get at it.
But, a lot of it also comes down to perfection of certain systems and certain techniques used in every post I write.
Content really is king. That word “content” might be a bit of an overused buzzword these days, but it doesn’t make it any less important.
Whether it be a blog post, a webinar, a video, a podcast, a PDF, and infographic… it is all content and it is the lifeblood of our entire business model.
Hell, these days, it is becoming the lifeblood even of other business models. Ads just don’t work as well anymore. Most of the effective marketing being done these days is actually not an overt ad, but a piece of content.
But all that said, creating content just for the sake of fulfilling a quota is a waste of time. Creating that blog post simply because you realized your last one was a little too long ago… is a waste of time.
Content for the sake of itself doesn’t accomplish much. It wastes YOUR time.
I am about to start work on my next training course in the Academy. But, I’m going to kick it off with a completely open public workshop…
Click that link to reserve your spot. Seating is limited by the size of my webinar account, so don’t beat around the bush. 🙂
Content is the life blood of your business. Whether you’re trying to grow your business or get it off the ground, creating effective content is the key. Content which actually resonates with people, motivates people to take action, and attracts people to your site.
However, simply plowing forward full steam without any strategies and techniques to do it would be like trying to win a car race in first gear. Your RPM will be high, but you’ll be watching people pass you by left and right.
On this webinar, I’ll share some of what it has taken me years to perfect.
Here’s that link to RSVP one more time:
I’ll see you there.
Got A Question? Need Some Assistance?
Have a question about this article? Need some help with this topic (or anything else)? Send it in and I’ll get back to you personally. If you’re OK with it, I might even use it as the basis of future content so I can make this site most useful.