23 Tips To Using Social Media To Drive Traffic To Your Blog

So, I knew I needed to write a blog post. I was so busy that I didn’t have any time to prepare anything in advance. So, what did I do?

I went to my social media accounts and asked. The very first suggestion that came in (quick reply) was from @CavemanHomeComp who suggested – suprise! – the very post that I’m writing right now.

So, I’m going to put together a lightning-round of tips for how I think bloggers should use social media to promote their blog. And, at the end, I’d like you to chime in with a comment and let me know what tips I forgot to include that have worked for you.

First, a word of note…

  • Fantastic advice, David. I’ve shared them with my design students.

  • Max says:

    Hey Dave,
    Great advice, thanks heaps!
    As for what you missed.. I can’t really comment, as I am a total newbie here (two months or so). Basically I am just getting used to writing content, and sussing out what I like to write vs what people are interested in. A lot of great tips here that will keep me busy for a while.
    If anything.. I take it it DM is direct messaging, not totally sure what you mean by auto-DM(?) as I have only been on twitter for a week or so.
    I also read your blogger blueprint last night, and was really impressed. Thank-you, I like your style and found it full of really great info.
    I also liked to hear that there is a much better way than google adwords. I have a natural aversion to anything google, which I can’t really explain lol. It is great to find someone who has found a much better way and is willing to share it. You made some excellent points in your pdf regarding attention units, and adwords being a poor source of income.
    Anyway, great post (Especially on such short notice).. Thanks for all your excellent advice, and keep up the great work!

  • Dave Doolin says:

    Great list. Squeeze page is a great idea! I’ve got about 3/4 of these fairly well under control, when I’m around, which isn’t much, lately. Been off doing other stuff, not so much hanging around Twitter or Facebook these days. Doing lots of “Facetime” in San Fran and Oakland, which is paying off faster and better at the moment.

  • One thing I would suggest, (and it’s something you and I have talked about) is you “can” link to your blog homepage if it’s actually turned into a lead capture page. I’ve done this on my blog front page and I’m capturing a lot more peoples emails than when i just had a regular blog page on the front. Just a thought 🙂

  • Marianne says:

    Ok, overwhelmed here with this list. I wish it was prioritized for people who have a lot to do! Do you have a “newbie” list for people who know a little but don’t want to get overloaded? (ahem). Thanks for the great info (as I can slowly digest it, I’m sure I will find so much value in it!)

  • Anonymous says:

    Great tips, David. I like that a lot of the strategies you have are easy to implement right now.

    This may be outside the scope of this post, but what about Reddit, Digg, StumbleUpon and those sites? I know less about them, but I do hear about them fairly often. I’m just not sure how to properly utilize them, to promote my blog or even others’ blogs.

  • Coty Schwabe says:

    I use a handful of these methods, but the other half never would have crossed my mind. I especially like your Twitter tips because the big T has become “douchebag central.”

  • PJ Brunet says:

    Don’t forget Skype. I’m doing some big deals with Skype (chat) lately.

    Add me: pjbrunet

  • PJ Brunet says:

    PS: “Don’t link your Twitter profile to your blog homepage.”

    I agree with this and seems to help laser-target SEO.

  • Deniece says:

    These are all great tips. Thank you for taking the time to post them. As I try them out I will let you know what kind of result I get. NOTE: I have a Like button on my page but did not think to put one on my post. I will start doing that with my next post. Again . many thanks.

  • Ollie says:

    David, you have just cleared my mind with this article! These are really awesome tips and I feel very rejuvenated!

    PS: “Social media….. It should not be THE traffic building strategy” Yes, I absolutely agree now. I’m guilty of having thought otherwise because I’ve come across many bloggers who praise twitter all day with posts like, “How to get 1,000 visitors per week with Twitter…” etc.

    • David Risley says:

      That’s because Twitter is a hot topic in the social media space. But, it leads to tunnel vision. Outside the social media crowd, Twitter is of limited use. Many people join, play with it, then hardly use it anymore. Most people use Facebook.

  • Mark says:

    Hey David
    Great stuff, it just seems pretty arduous a task! I guess once you consolidate it (Hootsuite) set it up and make it a regular part of your day, it becomes another manageable routine?

    It would be helpful to understand how much time you spend on social media per day/per week?


    • David Risley says:

      Goes up and down, but overall, not much. Some days, I barely touch it. Its like I said in the post…. it needs to be kept in perspective. In terms of traffic building strategies… it isn’t the best ROI way to do things. Guest posting would be better, IMO.

  • donfelipe says:

    A wonderful way of bringing traffic to your website is to interact with people that use Disqus.

  • Great tips david.. actually i’ve try a lot of method to get a traffic from twitter, and the only way it’s work are by getting a trust from your follower.

  • Kit Kymla says:

    Thank you very much! I’m a new blogger (about 2 1/2 months) and I can use all of the help I can get.

  • jbledsoejr says:

    Thx for sharing David! Great info. One thing I might add is “Be Consistent”…that tip is for me exclusively! haha

  • TOILETX says:


  • Anonymous says:

    Great tips David. I’ve changed my Twitter page to link directly to my about me page. That way I’m personalizing a little bit about myself and promoting my second blog.


  • John Sherry says:

    David, this all rocks of course but I hear and read this in quite a few places now and when I see some landing and squeeze pages and Twitter fan-a-likes it’s all becoming, well samey samey and obvously about conversion and capture. Surely there’s a more human way?

  • Great post . . I generally find that for non-IM/MMO niches facebook fan pages work a lot better than twitter, though.

  • You really gave some great ideas here and so much detail, thank you very much! I think that anyone who reads this post need to instantly find at least one thing they will implement right now, before they do anything else! For me I am going to change my Twitter bio to go to a community building page. Thank you again David, great tips here!

  • Marion says:

    Hi David

    Useful to see your thoughts on Twitter and Facebook. I’m not a FB expert but these days you don’t have to be a power user to be able to offer people something after they’ve ‘liked’ your page. There are FB apps that allow you to have a landing page for non-fans and fans, so once someone has liked your page they will see the fans version with an offer or freebie.

    Like you I don’t hang out daily on either Twitter or FB but I feel there’s an expectation from others that we should be on these media, especially if you’re making a living online like I do.

  • Brosix says:

     “Don’t expect miracles” is a big one! social media won’t solve all your problems.

  • Krissy Knox says:

    @david —  I was told by several people that I was mean if I didn’t autofollow.  I told them that I wouldn’t do it, merely bc I wanted those who I wanted authentic networking with — and I definitely didn’t want spammers and other such people in my network.  To which a “social media expert” snidely replied to me, “what would you know anyway, kristina?  you don’t have anywhere near as many followers as i do, anyway.”  (i only have 6,000+ at present, but that’s fine w me, btw). this self proclaimed “social media expert went on, “i have many more followers than you do.  trust me.  when you get to where i’m at, you WILL autofollow…”  to make a long story short, i’m there now, and i don’t autofollow… it just doesn’t seem the right choice for me, and it’s just not something I’m going to do…  

  • Hardly ever used LinkedIn… no, scratch that, I actually have no idea on how to use that. Is it really that important?

    I think there is some guy named Lewis Holmes who totally rocks at driving targeted traffic using just LinkedIn, I attented one webinar and it was really good but man, I just forgot about making time for it and then I wasn’t interested anymore.

    The twitter “Auto DM” LOL I was doing that because someone recommended it! Then as I kept meeting bloggers they all agreed that it was the most stupid thing I could do.

    I immediately took that out for good and now I think that whoever uses auto DM’s has absolutely NO idea on how to properly use twitter.

    Great points about the twitter bio and link, I am not using it as you’re suggesting here, might want to jot that tip down and actually do something about it.

    Thanks again David.

    PS. You’re quickly becoming my “numero uno” blogger dude.

  • Thank you for your insights. I’m new to blogging and appreiciate the tips.

  • K.Singh - Web Designer, London says:

    Linking your social profiles to custom landing pages with an opt-in form can work really well for generating leads. However in spite of the benefits, this tactic is underutilised.

  • jacob says:

    Social media traffic is great way david. Given the so many search algorithms that are rolled out, relying too much on search traffic is a risk. And the traffic that comes to any blog via social media is such kind of traffic that sticks and can be easily converted – at least that is what I have seen from my experience.

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