In this post, I’m going to talk about the basic layout of your blog and I’m going to give you a few frameworks that you can use on your own blog to ensure people notice what you want them to see, thereby increasing the chances they’ll convert into a real subscriber and prospect for you.

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A summary of the big changes recently made to the Blog Marketing Academy, including internal changes, plug-in changes and the big theme change.

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After announcing that we had turned off comments on this blog, a few months later we are announcing a total reversal. Comments are back on, and this post explains why this reversal has happened.

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After 18 years of blogging, I have decided to turn off the comments. Here, I explain my thinking behind it… and you can make your own decision that suits your blog best.

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How should you organize your blog content? Should you use categories versus tags? Here’s my current take on how to organize your content in a post-blog, modern world.

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We’ve seen many blogs offer a “getting started” page, and this is something I have talked about before as well. But, what is the REAL reason why this page is so important? In this episode, we deep-dive into the real reason why you need to give your readers a clear starting point. We also cover the two core functions of the “getting started” page to ensure your’s is doing the right thing.

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In many cases, it makes sense to take the “blog” out of blogging. When is it time to stop calling it a “blog” and start calling it a “learning center” or something similar? In this episode, we take a look at the “payload” that the word blogging has and how to work around it – and WHEN you should.

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It is all too easy to develop tunnel vision on your own blog. After all, you made all the decisions about it and you spend more time looking at it than anybody else. But, it is VERY easy to assume that your blog is going to strike others the same way it does you… and it isn’t always true. User testing is how you get out of that tunnel vision. In this installment of our series, we’ll talk about various tools to help you do user testing for your own blog and to see what you’re doing from an outside perspective.

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Choosing which colors to use on your blog should be more strategic than simply what looks pretty to you. Your color choices should be guided by the emotions that you want your blog and your brand to convey. So, it is useful to understand the psychology of color, and how this plays into the colors you use in your blog’s theme. That’s the topic David discusses, in this 57th installment in our ongoing series.

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Bounce rate is one of those numbers which always shows up in your site stats… and you can’t help but wonder what you should do. Is your bounce rate bad or good? What should you do about it? In this installment of our ongoing series, David discusses the bounce rate, how to decipher the causes of the bounce rate, and then what to do to improve it.

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