Your blog’s design is about a hell of a lot more than just what looks pretty. When you’re setting up your blog in a strategic way to accomplish your business goals, it needs to be designed to CONVERT. To do that, you need to understand how a reader’s attention lands and FLOWS across the site – and then design your blog to work with that. In this installment, David discussed how all this works, and how to make your blog’s design work FOR you – in terms of conversions and sales.

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The blog sidebar. Its that piece of real estate that is on every blog – and every blogger had to make the decision on what should and shouldn’t go in that space. Thing is, most bloggers end up cluttering it up unnecessarily. In this installment of our series, David discusses the perfect contents of a strategic blog sidebar. It can be boiled down to 3 components.

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The About page on your blog is one of the important core pages of your site. Most everybody has one – yet a majority of bloggers set it up in the completely wrong way. In this installment of CBB, David talks about the most important mission of the About Page, as well as shares the exact layout that will make your about page truly convert and grow your business – and essentially do what it was made to do.

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As we move along in phase 2 of our series about setting up the blog platform, we need to focus on getting the blog design set up well for conversions. In this episode, David talks about the 5 most common design mistakes he sees bloggers making – and these mistakes all serve to clutter up the site and hence lowers conversions. Are you making these mistakes?

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Many people use the phrase “personal brand” without any real idea of what a brand actually is. In this installment, David talks about what a BRAND actually is – and the 4 essential elements you must build into your blog in order to create your brand. Once those 4 elements are in place, they should also follow over into Twitter, Facebook – and essentially everywhere you appear.

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The domain name for your blog is obviously a pretty important decision that has to be made at the beginning. In this episode, David talks about several important factors to keep in mind as you shop for a new domain name for your blog.

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Most blog owners end up wasting a huge opportunity when it comes to how they use their blog categories. This post will discuss how to truly LEVERAGE your categories into powerful vehicles for marketing.

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Offering a unique opt-in offer for each blog category can often give you a higher opt-in rate. In this post, you will learn how to set up a unique sidebar opt-in for each blog category.

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  This is Day 9 of the 30 Days, 30 Killer WordPress Plug-ins Series. There are a number of plug-ins out there for displaying related posts at the bottom of any blog post. So many of them, in fact, that one of the better known ones is called “Yet Another Related Posts Plug-in” (or YARPP).

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Your blog homepage is valuable real estate, and most bloggers are completely doing it wrong. Here’s how to craft a strategic homepage for your blog.

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