Offering a lifetime subscription to a membership is seen as a way to increase sales, but is it a good idea? When can you use a lifetime membership, and when it is a REALLY bad idea?
There’s the usual way to define blog categories… then there’s the SMART way which will help you with your online marketing. A simple change in how you look at your categories can help you earn more opt-ins and make more sales.
ConvertBox is far more than opt-in software. Here are 15 pro-level strategies and real-world examples of using ConvertBox to increase conversions and make more money.
The blog sidebar is dead. Here’s how my calls to action performed 310% better (often more) without a sidebar versus with one. Goodbye sidebar.
Thrivecart is a powerful shopping cart. But, how does it compare to other solutions for blog owners? Is it any good? Let’s take a hard look.
ConvertBox is an up-and-coming opt-in form software currently available with lifetime pricing. But, is it any good? What are the bad parts? Let’s take a look…
What if your blog actually changed based on who was visiting it? You might get way more opt-ins and sales, right? It is called onsite retargeting. And we’re looking now at two tools which do it: RightMessage and ConvertFlow.
How do you become an authority in your niche? How can you do it without having to wait on others to recognize you? Here are 5 strategies to engineer instant authority.
A membership site has long been considered the “holy grail” of online business – mainly for recurring revenue. However, there are other reasons why I recommend you turn your blog into a membership site.
Sometimes the best way to get the juices flowing for your own membership site is to take a look at others. Here’s 10 different membership sites, from different niches.
How do you figure out the best price to charge for your digital product or service? This guide covers the psychology of pricing, how it affects conversion, how it affects YOU, and your relationship with your customer.
15 psychological triggers to help you increase conversion rates on anything – with examples and why they work.
The ‘Contact Us’ page is often an afterthought. However, done correctly, it can be an effective tool for driving sales and conversions. Here’s how…
How to move from blogging to true content marketing using some actual strategic planning. Craft your content marketing calendar with this ultimate guide.
How do you make an online sales from your blog without coming away feeling like you just sold your soul? Here’s how to sell without being pushy.
Social proof is important to making sales, but what do you do if you’re just starting up and don’t have any testimonials yet? Here are multiple ways to build in social proof.
The countdown timer is a popular tool for increasing conversions. Here are 14 different tools for online marketers to easily place countdowns on their sites and in email.
In this post, I’m going to talk to you about how to tweak your blog for conversions. We’ll talk, specifically, about 6 important core pages and how to tweak each of them in order to double your conversions (or more).
In this post, I’m going to talk about the basic layout of your blog and I’m going to give you a few frameworks that you can use on your own blog to ensure people notice what you want them to see, thereby increasing the chances they’ll convert into a real subscriber and prospect for you.
One obvious way to bring in a spike of revenue is to run a discount sale. But, what about going the other way? Here’s how to go about generating more revenue by increasing prices.
How can you execute a flash sale – in the right away – to acquire new customers while not killing your bottom line? The 5th installment of the Money Levers series spells out how to use this tactic in the right way.
In the web development business? Perhaps graphic design? Getting clients a real pain? This is how I would personally market a business like that.
How do you sell a recurring membership online? Let’s dive underneath the usual quickie tactics and look at what TRULY makes your membership offer sell itself.
How can you tell if your podcast listeners are buying things, or if your Twitter followers opt-in when they come to your blog? The answer is UTM parameters. This post gives you a plain-English description of what they are and how to use them to track your online marketing ROI.