UTM Parameters In Plain English: How To Expertly Track Which Traffic Sources Are Actually Converting

UTM Parameters In Plain English: How To Expertly Track Which Traffic Sources Are Actually Converting

How can you tell if your podcast listeners are buying things, or if your Twitter followers opt-in when they come to your blog? The answer is UTM parameters. This post gives you a plain-English description of what they are and how to use them to track your online marketing ROI.